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Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying

Woman keys parking officer's car after receiving ticket

Police in Santa Ana, CA, are on the lookout for a local woman who vandalized a parking attendant's vehicle after being issued a parking ticket earlier this month. According to the Orange County Register, a Santa Ana Parking Department enforcement officer ticketed a 1988 Honda Accord for an expired meter just after 2:30pm on February 2. The suspect sat on the hood of the Honda while the officer issued the ticket. Apparently unhappy with the ticket, the woman tore it up on the spot. Then, using her car keys, she proceeded to carve a vulgar message into the hood of the parking enforcement vehicle parked next to her. When the parking officer returned to her vehicle, the unidentified suspect tapped on the enforcement vehicle's windshield, pointed at the damage to the hood, then fled in the Honda. The alleged vandal has not been identified by the Santa Ana Police Department yet since the Honda was recently sold in a lien sale and has not been registered by its new owner. The suspect, shown in surveillance footage from a local business, is described as a white female between 20 and 30 years old, just over five feet tall with a slim build and dark hair. Corporal Anthony Bertanga of the SAPD stated that the woman faces a misdemeanor charge and will probably need to reimburse the city for the cost of repairs to the parking enforcement vehicle. "Right now, it's on the taxpayers to fix the vehicle," said Cpl. Bertanga. The Police are asking Santa Ana residents to contact them with any information on the alleged vandal.

Fred Savage wants to narrate your home videos to practice for Honda gig

Honda is getting ready to launch a new advertising campaign with Fred Savage of The Wonder Years (and The Princess Bride) fame, and in order to get his voice in game shape, Savage is taking to social media to get prepared. More specifically, he's apparently interested in adding some voiceover to fun videos provided by fans of the Honda brand, and all you have to do to be considered is to get his attention on Twitter using the hashtag #HondaPromo.
We have no idea how Savage or the Honda PR team plans to choose which videos will be turned into narrated works of art, but we do think it's a pretty fun idea. So, if you happen to have a video that could use some narration, and you think Savage would provide the perfect pitch, hit him up. Oh, be sure to read the terms and conditions first.