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Honda showcases the letter R in cool new ad campaign

Okay Honda, you've won the Internet for the week. This cool "double-sided" video, featuring the new Civic and Civic Type R Concept, is one of the more interesting YouTube spots we've seen.
On the surface, "The Other Side" shows a regular dad, simply going about his day and picking his daughter's up from school. But press the "R" key while watching the video, and it transitions into an alternate video. The dad is now in a Civic Type R Concept, and he's not on the school run. Instead, he's involved in something... a bit more devious.
We won't spoil the ending, but suffice it to say, you'll want to watch this video through to its conclusion. Also, because of the unique nature of this video, we can't embed it here, so you'll need to hop over to Honda's UK YouTube channel.

Honda has finally killed the unloved CR-Z hybrid hatch

Last week we told you that the CR-Z would bow out in Japan with a Final Edition, a typical limited-run job with some badging and unique cosmetic elements. Now Honda has announced that the CR-Z is going away in the US, according to Car and Driver. But there won't be any fond farewell for the two-seat hybrid hatch here. It won't return for the 2017 model year. We expected this – a long time ago, frankly. It's not so much that the CR-Z was a bad idea, or that the car itself wasn't fun to drive on some level. It's more about the promise it failed to fulfill. The car's predecessor, the first-generation Insight hybrid, was more fun to drive in spite of having no pretension of sportiness. And although Honda tried to claim a spiritual connection, the CR-Z had very little to do with the pulse-raising CRXs of yore, which in sportier trims were a flat-out riot to drive. Instead, the CR-Z paired lukewarm driving dynamics with some appalling styling and ergonomic choices. It was heavy and not terribly powerful or efficient. Its only real enthusiast calling card was an available manual transmission, something no other hybrid offers, sporty or otherwise. Given that it was unloved by Americans from the start, the most surprising thing about the CR-Z is how long it lingered on the market. Not every car works; that's the nature of things. Whatever was wrong with the CR-Z could have been addressed with the sort of emergency refresh that the last-generation Civic got in response to being widely panned by critics and consumers. Instead, the CR-Z rotted on the vine rather than getting an investment to fulfill its original promise. In the meantime, the highest-zoot supercars and Honda's own Acura NSX have made hybridization cool again. There's no reason a small hatch couldn't benefit from some on-demand electric torque. In many respects, the CR-Z's time is now. It wasn't quite the right thing and arrived at definitely the wrong time. That's a shame, but don't cry over the CR-Z. It's gone to a better place. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Car and Driver Green Honda Coupe Hatchback Hybrid Performance

1997 Acura Integra Type R auctioned for $63,800

The Acura Integra, also known as the Honda Integra, was a front-wheel-drive sport compact car that neatly slotted between the Honda Civic and the Honda Accord. The Integra's sportiness wasn't just in its design, as there were a number of quite powerful engine choices for it, and some handling improvements. The mid-to-late-1990s second-generation car was available as the nearly-200-horsepower Type R version, which made a lasting impression no matter if you were an Acura customer, a Honda customer, a British motoring journalist putting the car through its paces in Wales or a PlayStation Gran Turismo gamer driving a virtual Integra at a fictional race track. The bug-eyed, sharply detailed Integra Type R, complete with a strengthened chassis, lightened spec, white wheels and a sizable rear wing, was an instant classic, and two decades later their values are definitely on the rise. No wonder, as they've been called the best-handling front-wheel-drive cars made, and there's some strong competition for that title. However, while the Integra Type R was sold new in limited numbers (just 320 units for the U.S. market in 1997), it wasn't envisioned just how much they could be worth in 2018. The past weekend, a certain high point was reached, as a 1,200-mile, Championship White, Acura-badged example was sold at a Barrett-Jackson auction for an eye-watering $63,800 with fees included. That is roughly double what the car cost new, no matter how new-condition it is. Perhaps the $60K+ sale price for the Type R was foreboded by a particular Florida-based car selling for $40,750 in late June, on Bring a Trailer. That car wasn't even in as-new condition, as it had already accumulated almost 60,000 miles. While these prices might reflect in the values of other used Integra Type R cars and even the more regular-issue, 170-horsepower Integra GS-R models, it might turn out be a blessing for the existing examples not ravaged by road salt or modding in usual Honda fashion, or stolen and parted out: As the values for Type R's keep climbing, it provides even more of an incentive for Type R owners to keep their cars in good or excellent shape. We're just hoping for a sweet spot there, so that the Integras won't all be mollycoddled and cocooned for fear of depreciation — these cars need to be used, out on the road with the VTEC singing, nearing 8,500 rpm. That's what they were designed for.