2014 Honda Accord Ex-l on 2040-cars

Auto blog

Honda, Acura lay out future plans: HR-V and more coming in 2022

Automakers and PR representatives are notoriously tight-lipped about upcoming vehicles. The infamous line that all of us in the car news business are familiar with is, "We cannot comment on future product." But this week, Honda opened up a little bit and laid out its big reveals for the coming year, and it's going to be a busy one. It all starts with the 2023 Honda HR-V, shown in the renderings above. The company didn't share a whole lot of details since it was focusing on the broad product plans, but it did note that it will be "unique to North America." It's not clear if it's just styling, which is abundantly obvious compared to the European HR-V and Japanese Vezel shown below, or if it will have a different platform and powertrains. We suspect the latter, since looking at the renderings, not only does it have a meaner, more aggressive look, but the glass in the greenhouse is different, as are the door handles. The HR-V is only the start of the big product rollout. More SUVs follow starting with the new CR-V, and then the new Pilot. A new Accord is coming, and of course there's the imminent Civic Type R. Acura's rollout is a bit more modest, with the big launches being the new Integra and the Type-S version of the MDX. Honda HR-V / Vezel View 11 Photos Plug-in hybrids aren't part of the plan There's one thing that Honda isn't including in its plans, and that's plug-in hybrids. When asked why, American Honda's executive Vice President of National Operations Dave Gardner noted that public and governmental feelings have moved from just reducing emissions to eliminating them entirely. As such, the time and effort to develop plug-in hybrids doesn't make sense when that could be applied to fully electric cars. Conventional, non-plug-in hybrids are still planned, and Honda is expecting ever increasing hybrid sales in the next few years. The company is expecting half of Accord sales will eventually be hybrid. As for Acura, hybrids aren't planned to be a big part of sales, with the brand jumping straight to EVs. Speaking of EVs, Honda's first North American electric car is still planned to be the Prologue. It's the electric model that's going to be based on a General Motors product. It's slated for the 2024 model year, and Honda is anticipating around 70,000 annual sales for it to start. Acura will get a counterpart to the Prologue, which may be named ADX. Related video:

In Honda Super Bowl ad, Ridgeline teaches sheep to sing

Honda hopes that its Super Bowl ad's combination of a classic Queen song and an adorable premise are enough to get customers excited about the 2017 Ridgeline. The 60-second spot for the new pickup airs during the game's third quarter, and the commercial is sure to leave Somebody to Love stuck in your head. The spot titled A New Truck to Love stars a sheep rancher who likes to listen to Freddie Mercury while hauling animals to the field. He even uses the truck's bed-mounted stereo to enjoy some tunes while at work. The sheep apparently like Queen's songs because they start singing along when their owner is away. This is the one of the better auto ads for Super Bowl 50 that we've seen yet. A look at the truck's capabilities would be nice, but at least the commercial's premise is highly enjoyable. Plus, it's hard not to enjoy Queen. Honda's spot could be a popular one during this year's game. Innovative 2017 Honda Ridgeline Pickup Leads the Flock in New Super Bowl Commercial Feb 1, 2016 60-second commercial features music by Queen, performed by some unlikely and unforgettable co-stars Directed by Bryan Buckley, creator of more than 40 Super Bowl ads Extensive multiplatform campaign to support launch of new TV spot Consumers can enter to win a first drive of new Honda truck at "Camp Ridgeline" Honda today offered a sneak peek of the brand's commercial for Super Bowl 50 starring the highly innovative 2017 Honda Ridgeline pickup, a wily herding dog and a flock of sheep singing a classic Queen song, "Somebody to Love." Fans tuning in to Super Bowl 50 on Sunday, Feb. 7, will see the 60-second spot, "A New Truck to Love," during the third quarter, but the entertaining commercial is now available for viewing in its entirety on Honda's YouTube channel (http://honda.us/BigGameCommercial). Directed by Oscar-nominated director Bryan Buckley — dubbed "King of the Super Bowl" for his role in bringing to life more than 40 commercials for the big game — the new Honda commercial imagines how a rancher might use one of Ridgeline's available features, the industry's very first factory truck-bed audio system, enabling music to play outside the truck. This poses the question, "What if his sheep learned how to sing?" with the commercial showing the sheep being dropped off by the new Ridgeline and then performing the classic Queen hit after the rancher departs. The spot signals not only Honda's return to the Super Bowl, but the return of the all-new Ridgeline to market.

Max Verstappen beats Charles Leclerc to win Austrian Grand Prix

SPIELBERG, Austria — Red Bull's Max Verstappen won the Austrian Grand Prix after beating Ferrari's Charles Leclerc in a wheel-banging battle of the 21-year-olds on Sunday, subject to a Formula One stewards' enquiry. The Dutchman's victory for the second year in a row at Spielberg also dealt champions Mercedes their first defeat of the season. Verstappen seized the lead from Leclerc, who had led from pole position, two laps from the end with the dueling pair making contact into the tight uphill turn three as the crowd roared. Race stewards investigated the contact after the race, and ultimately cleared Verstappen. He crossed the line, acclaimed by thousands of orange-shirted Dutch fans at a circuit owned by Red Bull, 2.7 seconds ahead of the Monegasque. The pair were the sport's youngest ever top two. Valtteri Bottas was third for Mercedes, who saw their streak of 10 successive wins — eight this season — come to an end. Championship-leading teammate Lewis Hamilton, winner of the previous four races, finished fifth and behind Ferrari's Sebastian Vettel. Five-times world champion Hamilton remains well in front in the standings, 31 clear of Finland's Bottas after nine of 21 races. HONDA FIRST The victory was the first for a Honda-powered car since Britain's Jenson Button won in Hungary in 2006 for the Japanese manufacturer's own team, and a welcome antidote to last weekend's dull French Grand Prix. Verstappen, now with six career wins, was also the last driver to beat Mercedes — in the Mexican Grand Prix last October. "For Honda to win again here is incredible," said the youngster, who had to fight back from eighth at the end of the first lap after getting bogged down on the front row at the start. The Red Bull came into a league of its own after the pitstops with Verstappen scything through the field one car at a time and then chasing down Leclerc. "After that start, I thought the race was over," said Verstappen. "It's hard racing, otherwise we have to stay at home. If those things are not allowed in racing, then what's the point of being in Formula One," he added when asked about the summons. The Monegasque, forced wide as Verstappen went through, said he would let the stewards decide. "On the incident for me it was pretty clear in the car," he said. "I don't know what it looked like from the outside but we'll see what the decision is.