2014 Honda Accord Ex-l on 2040-cars

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New Honda ad has Senna, Type R, Asimo, and astronauts

Now that Honda is back into the guts-and-performance game, automotively speaking, the Japanese company has hit the throttle on hardcore imagery. Its latest is in an ad for the company itself highlighting a small selection of its ample range of products, from motorcycles to an airplane and the coming Acura NSX, branded Honda in other markets. Called "Ignition," Wieden+Kennedy created the 90-second spot for Honda Motor Europe, with the tagline "Dare to do what others only dream of." The theme is a space launch, to give that "feeling of daring and human endeavor," perfectly supported by the print artwork with Asimo the robot up front and fabulously complicated hybrid V6 power units spewing flames from the Formula 1 cars in back. Then there's the family in the HR-V in the middle, defying gravity and sipping from juice boxes, because space is for everyone. Ayrton Senna makes a cameo again, and a Stanley Kubrick aesthetic hangs all over the production. You can check out the ad in the video above.

We drive Honda's turbo/manual Civic prototype (briefly)

You could almost hear it. There was a furor. And it all had to do with a transmission. On September 16, Honda showed the all-new, tenth-generation Civic. Fitted with a turbocharged engine for the first time, enthusiasts were excited. Until they realized the new 1.5-liter Earth Dreams four-cylinder turbo would only be offered with a continuously variable transmission, something that elicits a passionate, all-consuming, and utterly unquenchable hatred among (most) enthusiasts. Honda was listening. On the recent Civic Coupe launch, the company confirmed to us that a manual transmission will soon be offered on turbocharged Civics, regardless of body style. And then we drove a prototype. Now, let's be very clear, the car we drove was an early test vehicle. It was camouflaged, cobbled together – it was born with a turbo and an automatic before Honda's engineers got their hands on it – and to cap it all off, we got approximately five minutes of seat time. We couldn't even shoot the darn thing, which is why you're looking at one really bad iPhone picture up top. But five minutes is better than nothing at all, right? View 40 Photos The 1.5T and six-speed manual are a natural fit, simply because they're both already so good on their own. Our immediate impression is that even though this is an early development vehicle, fitting the 1.5-liter turbo with a manual transmission is a natural pairing. This is largely because the engine and transmission are so good on their own. We've raved about the turbocharged four-cylinder and its ultra-broad torque peak before – all 162 pound-feet of torque are on tap between 1,700 and 5,500 rpm – but the six-speed stick is no slouch either. Normally paired with the 2.0-liter, naturally aspirated four-cylinder, the clutch's action is light and springy, and finding the catch point is easy. And the shift lever, in typical Honda fashion, has a smooth, enjoyable action and easy-to-access gates. Putting the turbo and manual together doesn't transform a normal Civic into an Si or Type R, but it automatically (sorry) makes for a more engaging and entertaining compact sedan. Because of the broad torque curve, more speed is just a single-gear downshift away. And that downshift is downright easy to kick out, too. Simply put, the turbocharged engine feels more urgent and eager, especially off the line, with the manual.

Automakers drop support for Trump effort against California emissions

WASHINGTON — Toyota, Fiat Chrysler (now known as Stellantis following its merger with Peugeot) and other major automakers said on Tuesday they were joining General Motors in abandoning support for former President Donald Trump's effort to bar California from setting its own zero emission vehicle rules. The automakers, which also included Hyundai, Kia, Mitsubishi, Mazda and Subaru, said in a joint statement they were withdrawing from an ongoing legal challenge to California's emission-setting powers, "in a gesture of good faith and to find a constructive path forward" with President Joe Biden. The automakers, along with the National Automobile Dealers Association, said they were aligned "with the Biden administrationÂ’s goals to achieve year-over-year improvements in fuel economy standards." Nissan in December withdrew from the challenge after GM's decision in November shocked the industry and won praise from Biden. On Monday, the Justice Department asked the U.S. Appeals Court for the District of Columbia to put the California emissions litigation on hold to "ensure due respect for the prerogative of the executive branch to reconsider the policy decisions of a prior administration." Biden has directed agencies to quickly reconsider TrumpÂ’s 2019 decision to revoke CaliforniaÂ’s authority to set its own auto tailpipe emissions standards and require rising numbers of zero-emission vehicles, as well as Trump's national fuel economy rollback. Asked to respond to the automakers' action, White House climate adviser Gina McCarthy said in a statement that "after four years of putting us in reverse, it is time to restart and build a sustainable future, grow domestic manufacturing, and deliver clean cars for America." California Governor Gavin Newsom praised the automakers on Twitter for "dropping your climate-denying, air-polluting, Trump-era lawsuit against CA" and urged them to join the voluntary framework. TALKS WITH BIDEN Separately, an industry trade group on Tuesday proposed to start talks with Biden on revised fuel economy standards that would be higher than Trump-era standards but lower than ones set during the prior Democratic administration. The Trump administration in March finalized a rollback of U.S. Corporate Average Fuel Economy standards to require 1.5% annual increases in efficiency through 2026, well below the 5% yearly boosts under the Obama administration rules it discarded.