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Honda to offer $184k street legal version of MotoGP racer [w/videos]

Fancy yourself a motorcycle racing talent on par with MotoGP factory riders like Dani Pedrosa and Marc Marquez? Have $184,000 to spend on a bike to prove it? Then get an order in on the Honda RC213V-S when the Japanese motorcycle maker begins taking global reservations on July 13. RC213V-S is designed to be the closest thing possible to legally riding Honda's two-time championship winning RC213V MotoGP racer on the street. Outside of the US, buyers can even spec an optional kit to make the bike track-only but raise the performance even higher. All versions use a 1.0-liter V4 and six-speed gearbox making 157 horsepower and 75 pound-feet of torque or over 212 hp and 87 lb-ft with the tuning package. That's not as much power as the Kawasaki Ninja H2R, but the Honda is a lightweight at 375 pounds for the street version or 353 lbs with the kit. In comparison, the factory racing example weighs just 348 lbs and produces over 235 hp. Being rideable on the road means losing some of the race bike's high-tech features, though. For maintenance reasons, the engine now uses coil-sprung valves, rather than the pneumatic units in MotoGP, and the seamless-shift transmission is replaced with a traditional one. Also there's some added equipment for legal reasons like lights, mirrors, and a muffler, plus useful things like a speedometer and starter. Honda has put out a few videos showing Marquez riding an RC213V-S and one opening up on track. Both are embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. HONDA TO LAUNCH RC213V-S BY TURNING RC213V COMPETING IN MOTOGP RACES INTO A MODEL FOR PUBLIC ROAD RIDING 11/06/15 The RC213V is a machine exclusively for racing that has won consecutive championships in the MotoGP class of the FIM Road Racing World Championship Grand Prix (hereinafter called "MotoGP") in 2013 and 2014. Honda has made changes to some of the specifications of the RC213V, and will now introduce this as the RC213V-S. It is possible to ride the RC213V-S on public roads, and Honda will start accepting order entry for this new model on July 13, 2015. In 1954, Honda declared its intention of participating in the Isle of Man TT races, which were a part of the Road Racing World Championship Grand Prix at the time.

Honda: Somebody To Love (Ridgeline)

If you want to search for symbolism in this Honda Ridgeline ad that aired during Super Bowl 50, there's plenty to be had. It looks like a simple, funny demonstration of the compact truck's cargo bed audio system. Sheep, hearing the speakers from the back of bed, pick up the earworm of Queen's Somebody to Love and start singing on their own. But the sheep imagery could also be seen as an indictment of the me-too half-ton truck crowd. The Ridgeline, returning for the second generation after a brief hiatus, is sort of an anti-truck with unibody construction, a dual-hinged tailgate, and a trunk inside the bed. Normal pickup folk see the Ridgeline as not enough truck. Honda fans see those types as sheeple. Or maybe it's just a fun ad with a catchy song and some talking animals. Marketing/Advertising Honda Super Bowl Commercials 2016 super bowl ad

Sony Honda EV venture's plan for online sales has dealers squirming

TOKYO/DETROIT — A new joint venture formed by Japan's Sony Group Corp and Honda Motor plans to introduce a premium electric vehicle later this decade, and the automaker's U.S. dealers are anxious to be part of the sales process. Sony Honda Mobility said on Thursday it was aiming to deliver the first of the unnamed EV by 2026, starting in the United States, and will sell them online. The success of Tesla at selling EVs without franchised dealers is putting pressure on established automakers to overhaul their retail networks. That leaves dealers across most brands concerned about their place in the changing world and whether profits will be squeezed. The online aspect of the Sony Honda plan, as well as the lack of details around how the vehicle will be sold and serviced, has raised questions with the Honda and Acura brand dealers. Many nonetheless expect Honda to work through the existing retail network. "These issues are certainly a concern," said Brian Benstock, general manager and vice president of Paragon Honda and Paragon Acura in Queens, New York. "The best path forward is with the dealers." "We have a role (automakers) can't replicate," said Benstock, who also is on the Acura national dealer advisory board and has spoken with Honda officials about the new vehicle. "There's no way that Honda wants to hurt their existing dealer body." Some dealers questioned why Honda would even consider trying to work outside the current U.S. sales network given its national reach. Honda has about 1,100 Honda dealers and 270 Acura dealers. A Honda spokesperson referred questions about the joint venture to the new company. Sony Honda spokesperson Mai Nagadome said there are still a lot of details to finalize, but selling through the dealers has not been ruled out and customers would feel uneasy without some kind of after-sales service process. "The cost of continuing to develop (internal combustion engine) products along with EVs and autonomous tech and software for the next generation vehicles is proving to be quite the challenge," said Peter Hennessy, dealer principal of Atlanta-based Hennessy Automobile Companies, which includes a Honda store. "I get teaming up with Sony, but it should be done in conjunction with the dealer network, not outside it," he added.