2013 Honda Accord Touring on 2040-cars

Auto blog

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video:

Acura to roll out NSX Prototype for Mid-Ohio IndyCar race

Acura will tease us yet again with its next-gen NSX when it makes an appearance at Mid-Ohio Raceway before the circuit's IndyCar race early next month. To be fair, the car's in-motion debut won't take the form of a production model - that's still a ways off - the vehicle will be a prototype. It'll be sporting custom graphics and an eye-catching paint (wrap?) job to draw the attention of the spectators, but really, we just want to hear this thing rounding the legendary road course at full chat.
The NSX prototype doesn't look to be much different from the various showcars we've seen over the last couple of years, with the same mid-engined, hybrid V6 power and all-wheel drive all present and accounted for.
The display will take place before the Honda Indy 200 IndyCar Series on August 4. The race itself starts at 3:00 pm and will be shown on NBC Sports Network.

2015 Honda Fit recalled over ignition coils

Honda is issuing a recall for 17,800 units of the 2015 Fit in the US because they have faulty ignition coils. According to the automaker, the parts can degrade over time, potentially leading to the engine stalling. The company discovered the issue from warranty claims outside of the US. Currently, there are no reported crashes or injuries related to this problem. Owners will start receiving official notification of the recall on October 6. As usual, the repair will be done at no charge for affected owners. Related Video: Statement by American Honda Regarding Plug Top Ignition Coil Recall: 2015 Honda Fit Sep 2, 2015 - TORRANCE, Calif. Honda will voluntarily recall approximately 17,800 model-year 2015 Fit vehicles in the United States to replace the plug top ignition coils, free of charge. The original plug top ignition coils may degrade over time, which, in the worst case, could cause the vehicle's engine to stall, potentially increasing the risk of a crash. No crashes or injuries have been reported related to this issue, which was discovered through the warranty claim process outside of the United States. Honda is announcing this recall to encourage each owner of an affected vehicle to take it to an authorized dealer as soon as they receive notification of this recall from Honda. Mailed notification to customers will begin October 6, 2015. Additionally, owners of these vehicles can determine if their vehicles require repair now by going to www.recalls.honda.com or by calling (888) 234-2138.