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Honda rolls out new Step WGN in Japan

First introduced back in 1996, the Honda Step WGN (originally styled as Stepwgn) is now entering its fifth generation of hauling families around the Pacific island nation, and packs a number of innovations into its tall and boxy form. For starters, this latest minivan does away with the conventional 2.4-liter engine from its predecessor and replaces it with a new 1.5-liter turbocharged VTEC, driving either the front wheels or all four through a continuously variable transmission. More innovative though is the "Waku Waku Gate," borrowing its name for the Japanese term for "exciting." We're not sure we'd go that far, but it is intriguing: the tailgate can either be opened fully for maximum aperture, or partially split and opened to the side for tighter spots. That ought to make ingress and egress from the seven-passenger cabin that much easier, but once inside it promises to be a more pleasant place as well thanks to Scandinavian-inspired design. It also packs the latest safety features, including pedestrian detection, to keep everyone safer and make the new Step WGN more appealing to Japanese families. Honda to Begin Sales of All-New Step WGN - Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine - TOKYO, Japan, April 23, 2015 - Honda Motor Co., Ltd. will begin sales of the all-new Honda Step WGN on Friday, April 24, 2015, at dealerships across Japan. Equipped with a newly-developed 1.5-liter direct injection VTEC TURBO engine, this fifth-generation Step WGN was designed to be a fun-to-use minivan that features a functional cabin space much like a living room at home, as well as a revolutionary tailgate mechanism named Waku Waku Gate ("Waku Waku" is a Japanese expression for "exciting"). Honda's first 1.5-liter VTEC TURBO engine realizes not only powerful and smooth acceleration with its torque equivalent to that of a 2.4-liter engine but also excellent fuel economy and quietness, achieving the type of leisurely drive people expect from a minivan even with multiple passengers and on hilly roads. Moreover, the all-new Step WGN realizes top-in-class level*1 fuel economy of 17.0km/liter (JC08 mode*2). Furthermore, the all-new Step WGN features the largest cabin space in the class*3 as well as the Waku Waku Gate*4, Honda's original design that functions as a wide tailgate that opens up or as with a sub-door that opens to the side.

Honda bringing LMP2 racer to Pikes Peak

Pikes Peak always brings out an array of interesting entries. Honda has fielded quite a few of its own, but will take the unusual step this year of entering a Le Mans prototype. The new ARX-04b is the latest in a line of prototypes which Honda Performance Development and Wirth Research developed to compete in the LMP2 class in series like the FIA World Endurance Championship, the United SportsCar Series and at the 24 Hours of Le Mans. Though it's designed to race on closed circuits, Honda has announced that it'll be taking on the 156 turns and 12.42 miles of the Pikes Peak International Hill Climb this year. Driving duties will be handled by Justin Wilson, an accomplished British circuit racer who's competed in Formula One and won races in the IndyCar Series and in Champ Cars before it. He's also tried his hand at Formula E and competed in Le Mans prototypes before as well. Though it will be entered in the Unlimited class, it won't be gunning directly for the record set by Sebastien Loeb two years ago in the Peugeot 208 T16. At least not just yet. "This is an exploratory effort," said HPD chief Art St. Cyr, "to learn as much as we can in advance of a possible future assault on the outright record." We're looking forward to seeing what she'll do when the event takes place later this month. Honda-Powered HPD ARX-04b to tackle Pikes Peak Jun 17, 2015 - TORRANCE, Calif. - Indy car veteran, race winner Justin Wilson to pilot LMP2 machine - New coupe design debuted at 24 Hours of Daytona - Utilizes production-based 3.5 liter Honda V6 engine A number of different types of Honda and Acura vehicles have taken part in the Pikes Peak International Hill Climb in recent years, ranging from the Acura NSX to the Honda Fit, and even a high-speed Honda Odyssey, but Honda Performance Development has upped the ante this year by entering one its newest sports cars in the race up the 14,110-foot mountain. The new Honda-powered HPD ARX-04b LMP2 coupe that competed in this year's Rolex 24 Hours of Daytona has been entered in the 2015 Pikes Peak event, and will be driven by Verizon IndyCar Series race winner and former Formula 1 driver Justin Wilson. The ARX-04b will be the first full-carbon monocoque vehicle ever sanctioned for PPIHC entry and will be fitted with a 3.5-liter V6 twin-turbocharged engine. The ARX-04b will compete in the Unlimited class, which features highly-modified cars that can navigate the 156 turns of the 12.42-mile course in under 10 minutes.

Honda tweaks ad after catching ire from Detroit protesters [w/video]

Honda has released a revised version of its youth-focused Today is Pretty Great commercial because the original used footage of Detroit bankruptcy protesters in front of the Theodore Levin US Courthouse. The protesters felt that Honda was making fun of their plight. The new version cuts out the protestors and replaces them with a close-up of a bankruptcy court sign. Honda says that it never intended to tie the ad to Detroit and made the change to avoid that appearance.
"The slight change we made to the commercial simply reflects our desire to remove anything that would get in the way our uplifting message," said Honda spokesman Steve Kinkade in a statement to The Detroit News.
Honda's footage of the protestors lasted about one second in the original ad. It blurred the protestors' faces, and the name of the courthouse was not visible. The company said that the footage was meant to represent any courthouse in the US. Both versions have about five seconds of negative imagery at the beginning before transitioning to young people saying that there are some great things about today too.