2011 Honda Accord Lx on 2040-cars

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This is the ad that never ends

Hondas pretty much last forever, and that's exactly the message the Japanese automaker wants to convey in this latest ad for the 2015 CR-V. It's called Endless Road, created by McGarryBowen in London, and it shows the new midsize crossover driving in a hypnotic, infinite loop. According to AdWeek, this endless road is supposed to convey Honda's never-ending quest to create the best, most advanced CR-V possible. You can see a shortened, embeddable version of the ad above, but what's really cool is the interactive portion that's only available on Honda's YouTube channel. It uses real-time weather data to show the CR-V infinitely driving through day or night, depending on what's happening in your specific part of the world. AdWeek has an interview with McGarryBowen's executive creative director, Angus Macadam, about the new spot, as well as a behind-the-scenes, making-of video, which we've embedded below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mom Accidentally Steals Honda In Brooklyn

The owner of a 1993 Honda Accord that was accidentally stolen by a young Brooklyn woman's mother has the car back in her possession, after amusing posters popped up all over town. Cheryl Thorpe traveled to New York from her home in Houston to watch her daughter's dog while she and her roommates went on vacation, according to New York Magazine. Thorpe was also left the task of moving the three girls' cars to legal parking spots on a street-cleaning day. She dutifully moved the Fiat, Honda CR-V and Accord, but when the trio returned from their vacation something was wrong. The owner of the Accord found her car right where she left it, thankfully free of parking tickets. The Accord Thorpe had moved belonged to someone else. As it turns out, some older Hondas have interchangeable keys. Thorpe was able to use the girl's keys to move Emily Hickert's car while she ate brunch. Hickert spent an entire week thinking a professional car thief had made off with her 21-year-old ride. "In less than 40 seconds she gets in the car and goes," Hickert told The New York Post, after reviewing security footage from a nearby business. "I thought she was a professional." Hickert filed a police report, while Thorpe's daughter posted fliers all over Brooklyn looking for the Accord's owner. Hickert was eventually reunited with her Honda, which had been towed after sitting parked on the street. She says she bears no ill will towards the women involved in the mix up. "I'm not upset with her," Hickert told The Post. "I'm glad it wasn't a thief. I just didn't know why anyone would steal a 1993 Honda." Related Gallery Honda's Redone 2013 Civic Pulls Icon Out Of The Fire Weird Car News Honda

GM, Ford, Honda winners in 'Car Wars' study as industry growth continues

General Motors' plans to aggressively refresh its product lineup will pay off in the next four years with strong market share and sales, according to an influential report released Tuesday. Ford, Honda, and FCA are all poised to show similar gains as the auto industry is expected to remain healthy through the rest of the decade. The Bank of America Merrill Lynch study, called Car Wars, analyzes automakers' future product plans for the next four model years. By 2020, 88 percent of GM's sales will come from newly launched products, which puts it slightly ahead of Ford's 86-percent estimate. Honda (85 percent) and FCA (84 percent) follow. The industry average is 81 percent. Toyota checks in just below the industry average at 79 percent, with Nissan trailing at 76 percent. Car Wars' premise is: automakers that continually launch new products are in a better position to grow sales and market share, while companies that roll out lightly updated models are vulnerable to shifting consumer tastes. Though Detroit and Honda grade out well in the study, many major automakers are clumped together, which means large market-share swings are less likely in the coming years. Bank of America Merrill Lynch predicts the industry will top out with 20 million sales in 2018 and then taper off, perhaps as much as 30 percent by 2026. Not surprisingly, trucks, sport utility vehicles and crossovers will be the key battlefield in the next few years, Car Wars says. FCA will launch a critical salvo in 2018 with a new Ram 1500, followed by new generations of the Chevy Silverado and GMC Sierra in 2019, and then Ford's F-150 for 2020, according to the study. Bank of America Merrill Lynch analyst John Murphy said the GM trucks could be pulled ahead even earlier to 2018, prompting Ford to respond. "This focus on crossovers and trucks is a great thing for the industry," Murphy said. Cars Wars looks at Korean (76 percent replacement rate) and European companies more vaguely (70 percent), but argues their slower product cadence and lineups with fewer trucks puts them in weaker positions than their competitors through 2020. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2016 Chevrolet Silverado View 11 Photos Image Credit: Chevrolet Earnings/Financials Chrysler Fiat Ford GM Honda Nissan Toyota study FCA