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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GM may have teased a whole group of electric vehicles

During GM's big CES press conference, the automaker highlighted a number of its upcoming electric car-related projects from delivery vans to the upcoming flagship Cadillac Celestiq. In the middle of it all, a collection of mystery cars sat in the background behind speakers. They were in the dark, lit only with their running lights, and while it's possible they're just generic filler cars or concepts, we think they could be future products. Our best shot of the cars together is shown above, and we can pretty easily identify three of the vehicles. In the center is obviously the GMC Hummer EV. On either side of it are Cadillacs. To the left seems to be the Lyriq crossover, and to the right is the Celestiq sedan. Two of these cars have production dates, and the third has been confirmed for eventual production, just without timing. This is why we think the rest of the cars are upcoming models. The next most easily identified car is on the near right behind the Cadillac Celestiq. It very clearly has a Chevy bowtie illuminated in the running lights. And looking closely, it appears to be a pickup truck. It's difficult to make out anything more than that. The nose does look a bit more rounded and swept back than the brick-like designs of the Silverado truck line. That also squares with what seemed to be the upcoming truck that appeared in the background of yet another GM presentation. GM previously said this electric Chevy truck will be a full-size model with up to 400 miles of range. That leaves us with three more mysterious models. Over to the left behind the Cadillac Lyriq are what appear to be a pair of crossovers. The one on the far left looks low, curvy, and possibly with a fastback roof. The one on the right is taller, boxier, and probably more of a full-size people hauler. It's hard to say much more beyond that. They could be new electric Buicks, which would fit in nicely with that brand's crossover portfolio, and would likely be highly successful in China, where Buicks, crossovers and electric cars are all rather hot commodities. As for the mystery car on the far right, it's quite a puzzle. We can at least rule out Buick and Cadillac, and GMC since it's definitely a car, and a rather small one compared with the other cars on display. That leaves Chevy, and possibly the autonomous division Cruise. We're leaning toward it being a Chevy, since the first Cruise vehicle is going to be a boxy pod of sorts.

2021 GMC Sierra adds towing tech, new HD Black Diamond Edition

Trailer towing is the focus of several new technologies coming to the 2021 GMC Sierra pickup, with the new features available both on the Sierra 1500 and the Sierra HD. The 2021 Sierra also sees expanded availability of GMC's MultiPro tailgate, a price cut for the available 3.0-liter Duramax turbodiesel six, and a new Black Diamond Edition of the Sierra HD. Pickup truck makers are engaged in a trailering-technology arms race. Already, the GMC Sierra offers its ProGrade Trailering package that features a "Transparent Trailer" virtual camera view and a Rear Trailer View that uses an auxiliary camera mounted on the back of the trailer. To that, GMC is adding a Trailer Length Indicator that can alert drivers of another vehicle in the adjoining lane during a signaled lane-change. A new Jack-Knife Alert warns the driver if the front of the trailer approaches the rear of the tow vehicle. The warning appears in the center screen and can also trigger a seat vibration. The previous Rear Side View split-screen now also works when reversing and adjusts for the angle of the trailer. The Cargo Bed View now includes a zoom feature and hitch guidance for connecting gooseneck trailers. Finally, the previous Rear Trailer View adds a trailer-angle indicator and dynamic guidelines. In other equipment news, the six-position MultiPro tailgate is newly available on the Sierra 1500 SEL and Elevation trims and standard on the Sierra HD SLE. The fancy Sierra HD Denali adds Surround Vision and Bed View cameras to the standard-equipment list. Standard and optional engine choices for the Sierra are unchanged for 2021, but the price of the optional 3.0-liter turbodiesel engine in the Sierra 1500 is reduced by $1,500. For 2021, on models where the 5.3-liter V8 is standard (SLT, AT4, and Denali), the upcharge will be $995. For the SLE and Elevation, where the 2.7-liter V6 is standard, the cost to upgrade to the diesel is now $2,390, again a decrease of $1,500. Lastly, the Sierra HD adds a Denali Black Diamond Edition. It includes 20-inch gloss-black wheels, power-retractable side steps, premium audio by Kicker, an Auxiliary Trailer Camera, trailer tire-pressure monitor sensors, and premium floor mats with removable carpet inserts. It comes in any color you want so long as it's Ebony Twilight Metallic. The Black Diamond Edition is pictured above. Related Video: