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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

GM exploring ways to raise half-ton Duramax diesel tow rating

Lots of truck owners cheered when GM announced fuel economy numbers for the 2020 Chevrolet Silverado with the 3.0-liter Duramax diesel inline-six. Even after Ram let loose its EPA mileage ratings for the 2020 Ram 1500 EcoDiesel, the Chevy oil-burner still took the trophy. The victory was years in the making, GM engineers spending an entire four-year development cycle refining the LM2 Duramax to increase mileage. The tradeoff, as well all know by now, is towing; the Duramax in half-ton duty pulls a maximum 9,300 pounds in the Silverado. Rivals across town can do more, the Ford F-150 PowerStroke rated at 11,500, the Ram 1500 EcoDiesel game to pull 12,560. GM engineer John Barta told Muscle Cars & Trucks that more hauling chops could be on the way, explaining, "We’re actually looking at upgrading some of the materials around (the engine bay) to see if we can maybe raise our tow rating." Engine bay materials are at issue due to thermal complexities underhood. John Barta, GM's assistant chief engineer of diesel engine controls, said the Duramax's inline-six configuration allowed engineers to get emissions hardware like the combined selective catalytic reduction, diesel oxidation catalysts, and diesel particulate filter unit closer to the engine, where it heats up quicker, getting emissions down quicker. But that filter puts another heat source in those confines, enforcing a cap on the tow rating to keep the engine and other systems from overheating. "If you look under the hood," he said, "youÂ’ll see a significant amount of silver ‘moon tapeÂ’ around to make sure things arenÂ’t getting overheatedÂ… if we were to go up in higher towing, which we can, we start impacting the possibility of deteriorating some of the components.” There isn't much space for more grille, so swapping for a better grade of "moon tape" or a different kind of material could reduce engine bay heat, extracting a higher tow rating in the process.  It's important to note a point Barta's been making for months about the Duramax figures, though. "Even though itÂ’s nice to brag about big numbers, in reality, light duty customers are not towing that large with their trucks," and, "We do know that (95 percent) of our light duty customers donÂ’t tow over 9,000 pounds." On our First Drive of the 2020 Silverado diesel we called out the tow rating, but emphasized that the Chevy and GMC have more important challenges to overcome.

2022 GMC Sierra spotted with minimal camouflage

By all accounts, GM's current full-size truck twins, the Chevrolet Silverado and GMC Sierra, are good trucks that are in many ways competitive with the sales-leading Ford F-150 and a fresh Ram 1500 that's regularly nipping at the Bowtied truck's tailgate. Considering the cashflow generated by the segment, though, it's no surprise to see a refreshed version of the GMC Sierra testing with some light camouflage hiding some of the upgraded bits and pieces. We'll get to what we can see in just a moment, but first we'll point out what we can't see in these spy shots. What the GM pair really needs is a competitive interior. The current Silverado and Sierra are bridled by dashboards, door panels and instrument clusters that simply aren't good enough when compared to their Ram and Ford competitors. We've spoken with a few designers from GM, and they are well aware of the criticisms that have been levied at their full-size truck duo, so we'd be shocked if there wasn't a heavily revised interior lurking for the trucks' next refresh. Hopefully a future set of spy photos will give us a better look at what's inside, because from this far-away, through-the-windshield look doesn't give us much information. Will the Sierra share an interior with the redesigned Yukon? We'll just have to wait and see, but suffice it to say that any improvement will be welcome. Moving to the exterior, we can clearly see that the blocky, angular look of the current Sierra will continue through this refresh. A tiny look through the heavy tarp covering the truck's face reveals a black plastic mesh grille, but we're sure there's plenty of chrome hiding under there, too. We're left to wonder if that opening allows for a camera or radar to peek through, but rumors suggest GM's well-regarded Super Cruise could be on the menu within the next few years. We have no idea what's under this test truck's hood, but we wouldn't imagine there will be much change to the current truck's solid list of powertrain options. Here's hoping the 3.0-liter Duramax inline-six diesel engine gets the cooling it needs to raise its tow rating to match its class-leading efficiency, because it's arguably otherwise the best light-duty diesel offering in America. We know the automaker is working on electric powertrains, too, but we expect to see those debut first in the Hummer-branded truck that will be sold in GMC dealerships.