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GM trademarks 'GearOn,' possibly for pickups

On May 27, a week before General Motors applied for a trademark for the word "Zora," GM filed a trademark application at the US Patent and Trademark Office for "GearOn," characterized as a "truck bed cargo system comprised of tiered storage cross rails, utility rack stanchions, cargo dividers and cargo tie down rings."
We have no idea what it will be or if we'll see it used on anything, but GM Authority reckons it could be GM's name for a pickup truck feature to rival the BoxLink system Ford introduced on the 2015 F-150. BoxLink has been described as having "dozens of configurations of stowable cargo ramps and lockable die-cast aluminum tie-down cleats," giving owners the ability to arrange the bed in they way they need and load unwieldy items like motorcycles without needing extra equipment.
Getting purely speculative, a month ago GM pickup truck engineers said there would be more and more regular updates for the Chevrolet Silverado and GMC Sierra starting next year. Beyond the suspected capability and fuel economy changes GearOn could be one of the "neat things coming in a whole host of areas."

2021 GMC Sierra 1500 Review | More towing, same truck

The 2021 GMC Sierra 1500 and the Chevrolet Silverado 1500 are close siblings, and they’re getting closer every year. One of the SierraÂ’s previous standout features, the Multi-Pro tailgate, can now be found on the Silverado for 2021, providing even fewer reasons to choose the GMC instead of the Chevy. Really, if youÂ’re looking at the more modest SLE and SLT models, the choice between the two largely depends on styling preference. The Sierra Denali is a slightly different story, as its available adaptive suspension is exclusive to GMC and notably improves both the ride and handling.  Of course, it still can't match the Ram 1500 in either regard, plus the Denali cabin continues to be a rather half-hearted attempt at luxury. Especially considering the genuinely high-lux offerings of Ram and Ford. The gap isn't so huge between the Sierra's lower trim levels and its non-Chevy competitors, but the cabin's design, quality and functionality still leave something to be desired. True, that often isn't a priority for truck buyers, but the Sierra isn't superior in enough other ways to balance it out. It's a capable truck with a compelling variety of powertrains, but it generally just doesn't go that extra mile beyond the competition as well as its Silverado sibling. What's new for 2021? Changes for 2021 are mostly equipment-related, but there were some vital towing and pricing changes made for the new year, too. All 2021 Sierra 1500s come with a suite of new towing tech detailed here. New technologies include a trailer length indicator, jack-knife alert, trailer backup guidelines, and camera enhancements that include a rear side view and cargo bed view. GMC expanded availability of the Multi-Pro tailgate, now allowing folks who opt for the lower SLE and Elevation trims to option it. The AT4 adds new Goodyear Wrangler Territory all-terrain tires and an off-road high-clearance step. Diesel buyers will be delighted to hear that GMC has lowered the price by $1,500 to $995, and raised the trailering capacity by 1,900 pounds to a more competitive 9,300. Maximum towing for the 2.7-liter turbo-four-cylinder is also up by 2,300 pounds to 9,200 pounds. GMC says the increase for the diesel is due to “better-than-expected rear axle durability,” and the four-cylinder is up because GM found the engine possesses “better-than-expected cooling performance.” What's the interior and in-car technology like?

GM says its electric pickup truck is 'in development'

GM President Mark Reuss just reiterated the company's support for an electric pickup project. He also claimed that GM is going to be selling its future electric cars at "very average transaction prices" during the same conference with Wall Street analysts. Previously, Mary Barra informed the world of GM's electric pickup truck aspirations, but didn't tell us anything else. Reuss says the truck is already in development, though, according to a Wards Auto report. "We will have a complete electric lineup, including a pickup truck that's in development," Reuss said. This comment marks the second time GM has gone on the record about its intentions to bring an electric pickup to market. Additionally, Reuss said GM's third-generation global EV platform will be used to help develop the electric pickup. This platform was recently announced to underpin at least 20 new EVs from GM in the future — the platform itself is slated to be unveiled in 2021. Of course, this platform will be flexible and modular to allow various body styles to be used with it, a truck being one of those. Reuss still hasn't said what GM brand the pickup will be sold under, or what class of truck it will be. GM thinks this new platform is also going to be what helps it drive down the cost of building EVs. "We'll reach parity a lot sooner than people think," Reuss said comparing EVs to traditional gas-powered engines. "We're driving down the cost of batteries and the whole EV in general." As for electric pickups, Ford is also deep in development of its own electric F-150. However, neither of these truck projects have official timelines on them, so we can't say when they'll hit the market. For now, the cross-town rivals are both in development with their respective electric pickups. Even further across town is Rivian (in which Ford just invested half a billion dollars), a company that says its electric R1T pickup is right around the corner, with the official due date being end of 2020 for the time being. Green Chevrolet GMC Green Culture Green Driving Truck Electric Future Vehicles