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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

2023 GMC Canyon debuts August 11

Chevrolet started GM's new-generation midsize truck party with the 2023 Colorado, now GMC's about to hit the stage with the 2023 Canyon. On August 11 at 11 a.m. Eastern time, we'll see what the new generation has done for the Colorado's upscale sibling. GMC teased us with a low angle of the coming Canyon in AT4X trim April. That revealed brawnier bits like big Goodyear Wrangler tires wrapped around 17-inch beadlock-capable wheels, plastic wheel arch flares, and rock rails. The initial version of that trim will be called the AT4X with Edition 1 Package, the front view showing split headlights, a new grille, thin LEDs, and a brush bar like the unit sprouting from nose of the Colorado ZR2 Desert Boss. We're also told there will be a "higher and wider stance, which is factory lifted." The current AT4 trim gets raised one inch, and we have a feeling the AT4X will get around three inches on its tippy toes just like the Colorado ZR2. The rationalization of body styles into a single Crew Cab Short Box will make ease configurations and production. Sadly, the 2.8-liter Duramax four-cylinder diesel is all but certain to be a goner here as well. The 2.7-liter four-cylinder gas engine should slip in here as the sole engine choice in two or three outputs. There's no telling which trims will get which outputs standard, but the choices are a base tune with 237 horsepower and 259 pound-feet of torque, a middle turbocharged tune with 310 hp and 390 lb-ft, and a high-output turboed topper with 310 hp and 430 lb-ft.   The 2023 GMC Canyon AT4X with Edition 1 Package will be available to order on the same day the lineup is revealed, at which time we expect to find out what's included in the Edition 1 versions compared to the AT4X variant that will join the lineup for series production. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

GMC Hummer EV could have had the Chevrolet Avalanche's Midgate

One of the many rumors swirling around the GMC Hummer EV claimed the truck would resurrect the Midgate inaugurated by the original Chevrolet Avalanche. Although we now know there's no way to fully knock down the partition between the cab and the cargo box, the firm revealed the rumor wasn't entirely false. "There was [a Midgate] early on. We opted for the functionality of the drop glass in the back. With the package layout and things like that, it was not advantageous to pursue that one. And, the five-foot bed was kind of the industry standard in regards to price of entry in that segment," explained John Mack, the Hummer's exterior design management, during an interview with Muscle Car & Trucks. The Hummer will go on sale with a five-foot box, and it doesn't sound like a longer bed will be available, so a modern version of the Midgate would have made the model more versatile by giving users the ability to fold down the partition behind the rear seats to carry bulky items, like plywood and ATVs. It's a feature that would have inevitably made the truck more complicated to build, however, because it adds moving parts that need to be sealed. Hinges, seals, and latches in turn add weight, and complexity almost always invites high manufacturing costs. As an electric pickup built with newly-developed components, the Hummer already has enough of each. Motorists who need to carry something that's significantly longer than the cargo box aren't entirely out of luck. As Mack pointed out, the rear window drops into the partition, so owners will have the ability to haul surfboards, lumber, or anything else that's relatively long and reasonably thin by simply pushing a switch. Alternatively, the only thing limiting cargo space when the roof comes off is the sky — or, depending on where you live, bridges. Mack didn't reveal when the Midgate was dropped. GMC launched the Hummer project in April 2019, and it previously released early design sketches that show how the truck transitioned from a sketch to a prototype. As of writing, nothing suggests the Midgate will make a comeback in the near future on any member of the General Motors portfolio. It was introduced in 2001 on the first-generation Chevrolet Avalanche, which went on sale in the United States for the 2002 model year. It later spread to Cadillac's luxed-up variant of the truck, the Escalade EXT, and to the short-lived GMC Envoy XUV.