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GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."

2023 GMC Sierra AT4X new AEV Edition's spirit animal is the Bison

GMC's newly redesigned 2023 Sierra is getting some equipment that might sound familiar to fans of the Chevrolet Colorado ZR2 formula that inspired it. Don't call it a "Bison," but the new Sierra AT4X AEV (American Expedition Vehicles) Edition sounds an awful lot like everybody's favorite bovine-themed midsize off-road pickup, and GMC says it will be its most off-road capable factory Sierra 1500 ever. If you're not familiar with the AT4X formula, it's already pretty robust. The GMC twin to the new Silverado ZR2 boasts Multimatic DSSV spool-valve dampers, improved ground clearance and approach/departure/breakover angles compared to the "standard" AT4, plus front and rear electronic locking differentials. The AEV Edition looks to the margins for additional improvement.  "The Sierra 1500 AT4X is an incredibly formidable platform when it comes to on- and off-road performance and capability,” said AEV CEO & founder Dave Harriton. “We took our signature approach to help elevate this truckÂ’s inherent off-road capability to the next level. We are confident customers will love the result." The standard AT4X already offers plenty of ground clearance (10.8 inches) and an approach angle of 25.5 degrees, departure angle of 23 degrees and breakover angle of 22.7 degrees. The AEV Edition bumps the ground clearance to 11.2 inches and its AEV-sourced stamped steel bumpers improve the approach angle to 32.5 degrees, departure angle to 23.4 degrees (compared to 23 degrees) and the breakover angle improves to 23 degrees.  "Our customers want an uncompromising combination of on-road technology and off-road capability," GMC boss Duncan Aldred said in the company's announcement. "Leveraging GMCÂ’s unwavering dedication to providing premium trucks and AEVÂ’s expertise in engineering and integrating performance-driven parts and accessories, this truck provides extreme capability, technology and comfort." The AEV Edition will ride on 33" mud-terrain tires wrapped around unique 18-inch AEV "Salta" wheels finished in gloss black. The front end was restyled to accommodate the AEV Edition's wheel and tire package (it was too big for the existing wheel wells, apparently) and front bumper.

Hummer EV SUV overland camper teased from GMC and EarthCruiser

At the end of March this year, GMC announced a collaboration with EarthCruiser. The automaker's Hummer team would work with the Oregon overlanding company's research and design division to develop an upfit for EVs, initially integrated into the Hummer EV pickup. For those not familiar with EarthCruiser, they’ve made wild overlanding vehicles like the Terranova, FX and EXP, pretty rad and pretty expensive stuff. The preview back then was a shadowy render that looked much like the silhouette of the Hummer SUV thanks to the living quarters slid into the pickup bed. The most apparent changes were solar panels integrated into the roof, and a cargo bay on the side of the slide-in. The duo's just put a much better tease on Instagram revealing the campfire-lit outline of what this version of an overland Hummer will look like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. EarthCruiser is known for its pop-up roofs. This looks like a choice execution here, with near 360-degree visibility and integrated LEDs. Also, dig what looks like a platform off the back of the rig. We're going to guess that's either a slide-out or the rear flap on the camper top locked into the raised position. The cargo boxes on the side look neat, we look forward to finding out how they work and what they store. We also wonder if they'll be optional and whether they extend beyond the wheel arches, making a really wide pickup truck even wider.  We're not sure it will be "every overlanderÂ’s dream," but we are sure some stargazers are going to have some very sweet dreams in it. Slated for debut this month, look for it at Overland Expo Mountain West in Colorado, the same place the GMC Canyon AT4X OverlandX made its public debut in 2021, and where in Arizona last year the GMC showed the Sierra's outdoor potential with an Ultimate Overland Vehicle built on the Sierra 1500 AT4X.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.