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GM's Super Bowl ad puts Will Ferrell and EVs in Netflix shows

GM is kicking off the automotive Super Bowl commercial season with EVs and Will Ferrell. The ad highlights GM's new relationship with Netflix in which the automaker's many upcoming electric cars and trucks will appear. More specifically, the ad has Will Ferrell appearing in settings from major Netflix TV movies and shows such as "Army of the Dead" and "Squid Game," talking about how there's no reason not to have EVs there. And then he also appears with EVs in shows where they don't make sense, such as "Bridgerton" and "Stranger Things," but only to reassure people that Netflix won't be shoving new cars where they don't fit in. The GM lineup on display is pretty varied, with the GMC Sierra EV, Hummer EV, Chevy Blazer EV, and Cadillac Lyriq all making appearances. Most interesting is the Chevy Silverado EV Trail Boss in the "Stranger Things" part. Chevy hasn't said much about it beyond a teaser and saying it'll be a late addition to the line. It looks pretty much like the truck in the teaser with the black plastic front fascia and fender flares. But it gets different wheels, Trail Boss badges on the rear pillars, and a gloss black roof like the RST trim. Related video: 2024 Chevy Silverado EV | 2022 Chicago Auto Show

Will GMC enter the subcompact crossover segment after all?

GMC last year categorically ruled out launching a subcompact crossover positioned below the Terrain, but the decade-old rumor refuses to die. The on-again, off-again model is back on track for production, according to a recent report. Citing anonymous sources, enthusiast website GM Authority claims the soft-roader is closer than ever to receiving the proverbial green light for production. It hasn't been approved yet, so development work hasn't started. What it will look like if it receives a thumbs-up from executives is up in the air, but GMC can take several paths into this lucrative (and increasingly popular) segment of America's new-car market. Chevrolet has two fighters in the ring: the Trailblazer and the Trax. GMC could feasibly choose one, put it in a brand-specific wrapper, and call it a day. It could also design its entry from scratch, though this option would take longer and cost significantly more. Either way, the model will allegedly be called Granite or Graphyte, and it will be positioned below the Terrain in terms of size and price, meaning it would likely start above $20,000. In 2019, GMC explained it ruled out expanding its range towards the bottom to position itself as a premium brand. It wanted to focus on high-profit models, like the Sierra and the Canyon, but the crossover's ever-increasing popularity may have proven too alluring to resist. Besides, small and premium aren't mutually exclusive, and downsizing would help the brand increase its annual sales. If you're experiencing deja vu, it's likely because we've heard murmurs about a city-friendly GMC since the Granite concept (pictured) made its debut during the 2010 edition of the Detroit Auto Show. It was approved for production that year, approved again in 2011 (tentatively on a Cruze platform), and abruptly canceled in 2012. GMC hasn't commented on the report, so we'll need to be patient to find out if it's accurate — and how it would differentiate its entry-level crossover from Buick's. In the meantime, the company is putting the final touches on the electric Hummer, which will be offered as a pickup and as an SUV, and it's about to unveil the 2022 Sierra. Featured Gallery GMC Granite Concept Rumormill GMC Crossover

GM tells NHTSA pickup truck electronic glitch is 'inconsequential'

General Motors has been enduring some serious problems with recalls recently, and it is hoping to avoid launching another major safety campaign. 200,921 2014 Chevrolet Silverado and GMC Sierra pickups are under the microscope due to a rare problem with their instruments, an issue GM calls calls "inconsequential to motor vehicle safety." The Detroit-based automaker believes that the glitch is so minor that it has filed a petition with the National Highway Traffic Safety Administration asking the government safety watchdog for permission to pass on recalling the vehicles.
The fault at issue can occasionally cause the instrument cluster to reset when drivers use the steering wheel controls to browse songs from an external media device connected to the truck's USB ports. If a song's title information exceeds 2,000 bytes, according to The Detroit News, then the instrument panel can reset, which in turn causes the gauges, shift position indicator and cruise control telltale to turn off briefly. When rebooting, other instrument panel lights may briefly illuminate without their functions actually being activated. GM claims that if this does happen, the instrument display lights go out for about 1.5 seconds and the bulb check lasts a further five seconds. However, this snafu has no actual affect on the truck's operation. The glitch is present in trucks built between January 29, 2013, and October 28, 2013.