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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

2020 GMC Sierra 1500 Interior Driveway Test | Still lagging behind

GM has caught nothing but grief for the interiors of its full-size pickups since they were redesigned. Some of it is about perspective. Ram blew everybody away with the new 1500’s interior, but it's not like the Ford F-150 is embarrassed by it. Chevy and GMC are. Even a top-shelf Sierra Denali doesnÂ’t live up to the luxurious environment its price tag would promise.  The trim of Sierra we're testing is an AT4, though. ThatÂ’s the light off-roading version of the Sierra thatÂ’s mechanically the same as the Silverado Trail Boss we recently reviewed. Looking at the interior from a pure functionality standpoint, the Sierra is perfectly fine at performing its truck duties. The seats are wide, flat and comfortable. It has huge armrests on both sides so you can stretch out as much as your truck stretches the boundaries of the road (seriously, this thing is huge). All the buttons in the center stack are well-labeled, easily found and big enough to stab away at without hitting the wrong one. It even has a volume and tuning knob. Yeehaw!  But look at the design. And the styling, or lack thereof. ItÂ’s plain and lacking in imagination. The whole center stack is just one big slab of black plastic, and the only splashes of color or style to distinguish it visually are bits of silver surrounding knobs and bits of gray surrounding air vents. That's certainly not enough to make it attractive. There are token pieces of "wood" inserted on Denali models, but they're almost hidden away along the center console and doors.  The screen looks as if itÂ’s scrunched into the top of the stack due to the vents curving in on both sides, making it look smaller than its perfectly acceptable 8-inch size. That just makes it more obvious that GM doesn't offer something to challenge the gigantic 12-inch optional screen on the Ram 1500. Not good, because size does matter when it comes to trucks, even if it's measured in a touchscreen's inches rather than engine displacement. LetÂ’s not discount how good all of the tech is in the Sierra 1500, though. GMÂ’s infotainment software that runs on the screen is glitch-free and runs like lightning through screens and menus. The performance is impressive, and of course both Apple CarPlay and Android Auto are on board.

2013 GMC Acadia priced from $34,875*

For those who are interested in the reworked 2013 GMC Acadia, we now know how much you can look forward to forking over. Base MSRP for the 2013 version of the full-size, three-row crossover has been set at $34,875 (*not including a $825 destination charge). If you are interested in the range-topping Denali trim, be prepared to pay $46,770.
The 2013 Acadia will come standard with a backup camera, leather-wrapped steering wheel, USB port and recycled visuals from the now-dead Saturn Outlook.
Upping to the Denali trim gets you a head-up display, blind spot monitoring system and GMC's new Rear Cross Traffic Alert system. According to GMC, most trims will also receive IntelliLink connectivity as standard equipment. The Acadia will also get the industry's first front-center airbag, an innovation it shares with other Lambda-based crossovers like the refreshed 2013 Buick Enclave. The idea behind the new tube-shaped airbag is that it can provide a buffer between driver and front seat passenger in the event of an impact, or better hold the driver in place if he or she is alone.