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GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video:

Electric pickups compared: 2025 Ram 1500 REV specs vs. Silverado EV, F-150 Lightning

Now that the 2025 Ram 1500 REV has been revealed, along with its most important specifications, we now have information on all of the mainline Big 3 electric full-size pickup trucks. So it's time to see how the numbers stack up, because trucks are all about numbers. We'll see how the Ram compares to the power, battery capacity, payload, towing and other features of the 2024 Chevy Silverado EV and the 2024 Ford F-150 Lightning. Power and torque The Ram has just one powertrain option. It features two electric motors making 654 horsepower and 620 pound-feet. That gives it the most powerful standard powertrain, if not the most torque, as the Chevy Silverado EV has 510 horsepower and 615 pound-feet of torque, while the F-150 Lighting has 452 horsepower and 775 pound-feet. But the Chevy and Ford each have upgraded motor combinations. The Silverado is the most potent with 754 horsepower and 785 pound-feet, and the F-150 has 580 horsepower and 775 pound-feet. The GMC Sierra EV will also be available with this more powerful pair of motors, and most of its specifications will be the same as the Silverado. There are a couple of exceptions which we'll note when they come up. All three trucks come standard with dual motors and all-wheel drive, regardless of output, battery or trim level. They're all available with locking rear differentials, too. Ford F-150 Lightning front low View 48 Photos Battery, range and charging The Ram is packing some serious packs of batteries. The standard model gets 168 kWh and an estimated range of 350 miles. And the optional 229-kWh pack is estimated to deliver 500 miles of range. That's more capacity and range than the others. It also boasts an 800-volt battery system that allows for close to 350-kW charging. The Ford F-150 Lightning has a base battery of 98 kWh with a range around 230 miles. Optional is a 131-kWh pack with between 300 and 330 miles of range, depending on other vehicle specifications. It's the slowest charger, only allowing 150-kW charging maximum. The Silverado EV's battery specs are a bit nebulous. At launch, it will only be available with one battery pack option that GM claims will provide around 400 miles of range. The company didn't give an exact capacity, though. We would guess its size falls between the Ram's 168 and 229 kWh packs. A smaller battery pack will be offered later, with a shorter but unknown range. The Silverado can use 350-kW fast charging like the Ram.

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.