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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM delays 3.0-liter Duramax diesel in Silverado and Sierra pickups

Stricter testing protocols around the world are making it harder for automakers to predict launch timelines. GM is the latest to get caught in emissions nettles, the Detroit carmaker forced to delay the launch of its new Duramax 3.0-liter inline-six diesel for the Chevrolet Silverado 1500 and GMC Sierra 1500. That's what company reps told dealers in a memo seen by Automotive News this week. Dealers and buyers had been promised the Flint, Mich.-built oil-burner in early 2019, but AN wrote that the EPA certification hiccup has turned into a "slight delay." A GM spokesman told Motor1, "[We] did not attribute [the delay] to a single entity, as the truth is this is a collaborative effort between GM and several government entities. We will make the 2020MY Duramax available for dealers orders soon, and expect to deliver the first trucks to customers soon after emissions testing is complete." We know the new 3.0-liter Duramax diesel has 277 horsepower and 460 pound-feet of torque, outdoing Ford's 3.0-liter PowerStroke diesel by 27 hp and 20 lb-ft. But without final EPA paperwork, GM can't release the numbers that will show how the two engines stack up when considering fuel economy and tow ratings. The certification process has been sticky for a few other makers of late, especially since the Volkswagen Group situation in 2015. BMW had to delay the launch of four diesel models in 2016 over EPA testing. The new Ram 1500 dribbled out in a trickle last year for reasons thought to deal with EPA testing, coming as it did a year after the EPA investigated Ram's EcoDiesel engines in 2017 and 2018. More recently, WLTP testing in Europe caught out just about every automaker over there. Since we're almost halfway through 2019, the delay until the 2020 model year is only a few months. Still, GM told dealers to cancel any orders for the engine for this model year. Dealers will need to resubmit the orders once opening begins, but GM hasn't said when production will begin other than "soon." The company said that it will offer 2020-model-year replacement vehicles to customers and dealers. If prices hold into the next model year, the 2020 Silverado 1500 and Sierra 1500 with the inline-six diesel will come at a $3,890 premium over the 2.7-liter turbo four-cylinder, and a $2,495 premium over the 5.3-liter V8.

Editors' Picks June 2022 | Acura MDX and the revamped GMC Sierra

This month of Editors' Picks include a pair of excellent vehicles vying for a spot at the top of their respective classes. GM has long disappointed us with its latest generation of Silverado and Sierra pickups, but the 2022 update is a turning point. Plus, Acura rounds out its MDX lineup with a Type S model, and it's enough to earn an Editors' Pick. In case you missed our previous Editors' Picks posts, here’s a quick refresher on whatÂ’s going on here. We rate all the new cars we drive with a 1-10 score. Cars that are exemplary in their respective segments get EditorsÂ’ Pick status. Those are the ones weÂ’d recommend to our friends, family and anybody whoÂ’s curious and asks the question. The list that youÂ’ll find below consists of every car we rated in June that earned an EditorsÂ’ Pick. 2022 GMC Sierra 1500 2022 GMC Sierra Denali Ultimate View 44 Photos Quick take: GM fixes the GMC Sierra's biggest flaw this year with a new interior. Plus, it gains the AT4X trim for more off-road prowess and keeps all that was good from before. Score: 8.0 What it competes with: Ford F-150, Ram 1500, Toyota Tundra, Nissan Titan, Chevrolet Silverado 1500 Pros: Top-notch luxury interior, stout capability, wide range of great powertrains Cons: Ride is flinty/rough, looks that divide From the editors: Road Test Editor Zac Palmer — "It really depends on what trim level you spring for with the Sierra. Buy the Denali Ultimate, and the interior is just as good as the competition. If you're not going all out on luxury features, though, at least get the diesel. It's the smoothest operating diesel engine out there, and it's also efficient. This is one great truck when you set it up in the ideal configurations." Senior Editor James Riswick — "The GMC Sierra Denali interior has gone from "They just didn't try" to "They tried harder than everyone else." The Denali Ultimate's design, detailing and materials are particularly impressive. If you want a luxury truck, this delivers." In-depth analysis: 2022 GMC Sierra Review | GM's 'premium truck' is actually now premium   2022 Acura MDX 2022 Acura MDX Advance View 23 Photos Quick take: The MDX is one of the best luxury bargains in the three-row class. It has great looks, a sumptuous and sporty interior and even offers a Type S performance variant.