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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

GM, Pilot will build EVgo fast chargers at 500 truck stops across U.S.

All of our maps showing electric vehicle charging stations across the U.S. are going to need an update. Today, General Motors, Pilot and EVgo announced plans to work together on a nationwide DC fast charging network. The plan calls for 2,000 charging stalls that can deliver up to 350 kW to be installed at up to 500 Pilot and Flying J travel centers in the U.S. The goal is to have DC fast chargers available in 50-mile intervals across the country. The new charging stations will feature GM's "Ultium Charge 360" branding and "Pilot Flying J" logos but will not be limited to drivers of GM EVs. The plugs will use CCS connectors and be available to anyone. GM EV owners can take advantage of benefits, including the ability to make exclusive reservations, get discounts on charging costs and streamline the charging process with Plug and Charge and in-vehicle apps that can provide real-time charger availability. The first installation phase will take place in 2023, and "the bulk of the installations" should be completed by 2025, EVgo CEO Kathy Zoi said during a conference call with reporters announcing the plan. "We're gonna get going immediately and commence all of that engineering and planning stuff," she said. "We've got a pretty orderly plan." Pilot CEO Shameek Konar said the company expects the new EV charging stations to coexist with the current fuel infrastructure. "An average Pilot Flying J location is about 10 acres," Konar said. "This will be in addition to all of our gas pumps. The way I think about it is, this is a new source of energy that is going to coexist with gas for quite some time. We can debate how long, but we need to serve both groups of customers." Installing DC fast chargers at hundreds of Pilot's travel centers — aka truck stops — means there should be food, drinks, restrooms, WiFi and even showers available while you wait for an EV to charge. Pilot recently announced its “New Horizons” plan that will invest $1 billion in upgrading Pilot travel centers with more premium amenities, including expanded seating and lounge areas. While the exact amount of time it will take to charge an EV using these new stations will vary on the EV and its current state of charge, most EVs can refill from a low state of charge to around 80 percent in 20-30 minutes on a fast charger. The new stations are future-proofed to deliver up to 350 kW, a charge rate that few EVs today can handle.

Junkyard Gem: 1973 GMC Sierra Grande Camper Special

Starting in the 1973 model year, General Motors introduced the "Rounded Line" family of C/K-series Chevrolet and GMC trucks, and sales of the pickup versions continued all the way through 1987. Nice examples of these trucks can sell for large money, but the junkyard teaches us that not all collectible vehicles are worth rescuing and fixing up. Here's a reinforcement of that lesson, courtesy of a first-year GMC C2500 Camper Special with the high-zoot Sierra Grande trim level, found in a self-service yard just outside of Denver, Colorado. I'm no GM truck expert, but I know enough to stay clear of the battles over what to call this pickup. Let's just say it's a three-quarter-ton, rear-wheel-drive third-gen C-Series with really cool badges. Yes, I bought this badge for my garage wall, and it was totally worth the $4.23. GM came up with the Camper Special package during the late 1960s, when removable pickup campers became popular, and for 1973 it included heavy-duty springs and a wiring harness made to plug into the connectors on slide-in truck campers. It also included woodsy-looking badges, but someone pried the ones off this truck before I could buy them. This may well have been a one-owner truck, because it still had original warranty paperwork inside. Here we see that it was purchased new on August 2, 1973 (which happens to be the day that George Brett got his very first hit in the big leagues) by a resident of Compton, California. Yes, that Compton. The build tag tells us that this Camper Special was born at the Fremont Assembly plant in California, which became the GM-Toyota NUMMI venture in 1984 and is now the Tesla Factory. I think most 1973 C/K pickups sold new in Colorado would have come from Pontiac Assembly in Michigan. There was a time, not many years ago, when a genuine 454-cubic-inch (that's 7.4 liters to those of you sweating under the oppressive weight of the French Empire's Measurement System) big-block Chevrolet engine would have been yanked out and purchased within hours of hitting the rows of a yard like this. These days, engine-swappers can get more power with less weight from any number of donor vehicles. If this engine is the original 454, it was rated at 240 horsepower and 355 pound-feet (down from 270 hp in 1972 due to emissions-related changes). This truck had a three-speed automatic transmission, like most optioned-up Detroit pickups of its era.