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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2024 GMC Sierra prices go up — and also down

The 2024 GMC Sierra 1500 is ready to work the yard, but how much you'll need to get the pickup back to your yard has changed compared to the 2023 Sierra — most often in a good way. The changes for the new model year aren't substantive, just enough to give Sierra lovers enough modification to prove they have the latest. The AT4X was only available with the 6.2-liter V8 in 2023; for 2024 the big bad off-road trim makes the 3.0-liter Duramax diesel inline-six the standard engine and takes $2,400 off the base price compared to last year's 6.2-liter. On top of that, the 6.2-liter AT4X costs $500 less than last year. Re: the gas V8, this is the opposite of the hefty increases we've seen Chevrolet generally do with 6.2-powered trims. The SLT, AT4, AT4X, Denali, and Denali Ultimate get the option of an active exhaust on four-wheel-drive trims with the 6.2-liter for $395. The 2.7-liter Turbo H.O. four-cylinder gas engine is rebranded TurboMax and comes with a five-year, 100,000-mile warranty. Two new wheel designs enter the catalog, availability depending on trim, and colors join the palette, their availability also trim-dependent: Downpour Metallic replacing Pacific Blue Metallic, and Thunderstorm Grey, both adding $495 to the price. Now to the haggling. Even though destination has risen $100, to $1,995, five of the eight trims — including the diesel AT4X — are less expensive than they were a year ago, some of them by $1,000. The new sums after destination and their differences from 2023 are:  Sierra Pro Regular Cab Standard Box 2WD TurboMax: $39,695 ($700) SLE Double Cab Std Box 2WD TurboMax $51,095 ($1,000 less) Elevation Double Cab 2WD TurboMax $52,795 ($1,000 less) SLT Crew Cab Short Box 2WD 5.3L V8 $56,795 ($1,000 less) AT4 Crew Cab Short Box 4WD Duramax 3.0L I6 $68,595 ($500 less) AT4X Crew Cab Short Box 4WD Duramax 3.0L I6 $81,195 (New trim) Denali Crew Cab Short Box 2WD 5.3L V8 L84 $68,595 ($1,000) Denali Ultimate Crew Cab Short Box 4WD Duramax 3.0L I6 $83,490 ($500) Since certain varieties of the 2023 Sierras are still on the configurator and in dealer inventory, any business wanting to take a tax loss for 2023 should buy the older Sierra. Regular buyers willing to forego the new bits on the 2024 Sierra will likely be able to find dealers ready to take a machete to the MSRPs of some 2023 Sierras sitting on the lot.

GM mulling off-road variants of fullsize SUVs

According to General Motors, owners "just love off-roading with [its fullsize body-on-frame sport utility vehicles]," namely the 2015 Chevrolet Tahoe and Suburban and GMC Yukon. If that's the case, it's a bit odd that sales of the previous generation of these models with the Z71 off-road package didn't sell particularly well.
Perhaps, considering this disconnect between owner's thoughts and desires with actual sales, it's not surprising that General Motors is reportedly "considering" an off-road specific model. That means the package would include styling changes and badges along with suspension modifications and larger wheels with appropriately sized fender flares.
There's no indication if the off-road model would be called Z71 or when it may potentially go on sale, assuming it ever goes on sale at all.