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5 things we love about the 2019 GMC Sierra AT4

NEW YORK — The 2019 GMC Sierra AT4 proves that GM's upmarket truck and SUV brand is getting serious about offering rough-and-tumble capability to rival the Ford F-150, Toyota Tundra, Ram 1500 and Nissan Titan. Until the Sierra AT4 rolled onstage at a media event in lower Manhattan, prior to this year's New York Auto Show, the GMC brand had been more focused on luxury touches like fancy chrome wheels and posh interiors — no surprise, considering the upscale SLT and Denali trim levels account for the vast majority of GMC sales. So now GMC wants to get muddy and adventurous? Well, yes and no. The AT4 adds hardware that'll take truck buyers off the beaten path, though this GMC isn't anywhere close to being a Spartan, no-frills work truck. To better explain, let's look at five key features we love about the 2019 GMC Sierra AT4: More than stickers and chrome The Sierra AT4 isn't a cynical marketing ploy, there is some true all-terrain toughness built into this pickup truck. A factory-installed lift kit raises the AT4 by two inches, while Rancho monotube shocks, a locking rear differential, a two-speed transfer case and standard all-wheel drive prove this GMC can dare to venture off paved surfaces — though you might risk getting mud and muck on the truck's handsome 18- or 20-inch alloy wheels. Power and economy The Sierra AT4 comes standard with a 5.3-liter V8 coupled to an eight-speed automatic transmission. In the standard Sierra 1500, this engine produces 355 horsepower. GMC didn't mention engine specs here in New York, though it's possible the AT4 might get a small power bump. This engine should be plenty for most truck buyers, though GMC offers two tempting alternatives. These include a turbo-diesel 3.0-liter inline-six, along with a 6.2-liter V8. Both motors are paired to stop-start fuel-saving systems, along with a new 10-speed automatic transmission. Carbon fiber cool factor The GMC Sierra's available carbon-fiber cargo bed, called CarbonPro in GMC-speak, trims 62 pounds of weight, as compared to a traditional all-steel bed. This slick feature uses carbon composites for interior panels and, judging from GMC's videos of burly bricks and huge hammers being thrown into a CarbonPro cargo bed, it should prove more than up to the task of ... well, having someone throw bricks and hammers into the cargo area.

GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer