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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2024 GMC Sierra HD AT4X and Extreme AEV muscle their way into the lineup

The new AT4X variant of GMC's 2024 Sierra HD pickup series officially joins the stable this week, giving pickup truck box-checkers yet another off-road trim to chase. Well, two trims, technically, as GMC took the opportunity to announce that the AT4X will also be offered with an upfit package from American Expedition Vehicles, appropriately named the Extreme AEV Edition that takes its cues from the same package offered on the Sierra 1500 AT4X. And with its introduction, the 2024 GMC Sierra HD lineup is now complete.  GMC's Sierra AT4X models mirror the ZR2 packages offered on the updated Chevrolet Silverado. If you paid any attention at all to the Silverado HD ZR2's introduction earlier this month, you'll be familiar with the formula. Key upgrades include a 1.5-inch factory lift, standard electronic locking rear differential, Multimatic DSSV shocks and 35-inch Goodyear Territory all-terrain tires. It also gets beefier skid plates —  both the steel protecting the transfer case and the aluminum piece up front. With the updated 6.6-liter Duramax diesel, GMC says it'll tow up to 18,500 pounds.  "GMCÂ’s AT4X trim, which will be available across the entire GMC truck lineup, offers customers more premium and capable choices when it comes to ‘do-it-allÂ’ capabilities," said GMC VP Duncan Aldred. "Each model delivers unique strengths, with the all-new Sierra HD AT4X taking it to the max, enabling you to go virtually anywhere, with the towing power to bring your recreational toys, gear or camper along for the journey." And by "do it all," he means all the luxury stuff too, judging by the Obsidian Rush interior, which GMC says includes massaging leather front seats and real ash wood trim. The better from which to feel the shove of the AT4's two available 6.6-liter engines, one a gasoline-burner rated at 401 horsepower and 464 pound-feet of torque, the other a Duramax turbodiesel making 470 horsepower and 975 pound-feet of torque. You'll need the latter if you want to hit GMC's advertised towing capacity.  And don't forget the Extreme AEV Edition, which will surely come with a Denali-rivaling (and still TBA) price tag. The stamped steel bumpers stand out right away, as do the integrated front recovery points and winch mount. The package also adds more skid plates protecting the steering gear and transfer case. Its 18-inch "Salta" wheels are also unique.  GMC says it will be cranking out 2024 Sierra HD AT4Xs and Extreme AEV Editions by the third quarter.

We talk Ford Maverick and Hyundai Santa Cruz, and we bought Suburbans! | Autoblog Podcast #703

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski and News Editor Joel Stocksdale. It's a truck-heavy podcast as it starts with Korzeniewski and Stocksdale talking about the '90s GMC Suburbans they both bought this year. After that, the editors shift to discussing the compact trucks of the moment, the 2022 Ford Maverick and Hyundai Santa Cruz. Then there's a detour to the Lexus UX 200. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. They wrap up the show with a discussion of highlights from this year's SEMA show from electric conversions to massive crate engines. And of course, they spend someone else's money, this time with very interesting criteria. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #703 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Google - Subscribe to The Autoblog Podcast in Google Podcasts Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown What we're driving: 1990s Chevy Suburbans  2022 Ford Maverick 2022 Hyundai Santa Cruz 2022 Lexus UX 200 SEMA 2021 Highlights Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.