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May 2016: FCA wins, Ford and GM stumble on weak car volumes

The May 2016 sales numbers are in, and it looks as though FCA is getting some vindication for boldly cancelling two slow-selling car models. Meanwhile, Ford saw overall sales dip and GM's May volume took a big dive versus the same month in 2015. While Marchionne's decision to axe the Chrysler 200 and Dodge Dart has drawn criticism as being short-sighted, it's working for FCA so far. Although the Dart and 200 aren't out of production yet and no capacity has been shifted to crossover or trucks, May's numbers show that the emphasis on Jeep and Ram models makes sense right now. FCA's US sales rose 1 percent last month compared to May 2015, putting the year-to-date total at 955,186 vehicles, an increase of 6 percent compared to the same period last year. Standouts included the Jeep Renegade, Compass, and Patriot, and the Fiat 500X. Ram pickup sales were down 3 percent. And your fun fact is that Alfa Romeo sales were up precisely 10 percent, for a total of 44 4Cs sold versus 40 in the same month last year. At FoMoCo, the Ford brand took a hit to the tune of 6.4 percent from May 2015 to 2016, registering 226,190 sales last month. Lincoln showed improvement on its modest numbers, going from 9,174 to 9,807, a 6.9 percent increase. Overall, Ford was down 5.9 percent for the month to 235,997; despite the slump, year-to-date total Ford sales are up 4.2 percent to 1,112,939. Strong sellers included Escape, Expedition, F-Series, and Transit - big stuff. Most small and/or efficient models (Fiesta, Focus, Fusion, C-Max) saw sales slides. Fusion sales were also down, likely due to effects of model changeover to the freshened 2017 model. Ford has promised four new crossovers and SUVs by 2020 and if things keep trending this way the company will be able to sell them, but things could change in the next four years. GM saw the worst of it for domestic brands. Retail and fleet sales were down for each of the four divisions, with the May 2016 total dropping 18 percent to 240,450 vehicles. GM's year-to-date sales are down 5.0 percent in 2016 to 1,183,705. Both the Sierra and Silverado were down significantly, and the majority of Chevy, Buick, GMC, and Cadillac nameplates saw sales decreases, with both small cars and larger utilities included. Not even big stuff could help GM this month, it seems. We'll have more on the rest of the industry's May sales as those figures trickle in.

Barrett-Jackson is auctioning the first 2022 GMC Hummer EV for charity

Unveiled in late 2020, the GMC Hummer EV Edition 1 was so popular that enthusiasts scooped up the entire production run in merely 10 minutes. If you missed your chance to reserve one, you're in luck if your pockets are deep enough. Auction house Barrett-Jackson will sell the first example off the production line for a great cause. VIN 001 will be up for grabs during a sale that starts in Scottsdale, Arizona, on March 20. Hummer production hasn't started yet, so we don't know precisely what the truck will look like and it won't physically cross the auction block. Barrett-Jackson did not provide a pre-auction estimate, but it pointed out that 100% of the proceeds from the sale will be donated to a charity called Stephen Siller Tunnel to Towers Foundation that helps wounded first responders and veterans across America. Charity auctions normally bring big dollars, so a sold-out flagship variant of a highly-anticipated model whose base price is pegged at $112,595 could sell for a seven-digit sum. Edition 1 deliveries will start in the fall of 2021, meaning the winning bidder will need to wait a few months before exploring the great outdoors in the 1,000-horsepower electric truck. More affordable trim levels are in the pipeline, but they're not exactly around the corner. GMC will expand the range by launching three trim levels called EV2, EV2X, and EV3X, respectively. Equipped with three electric motors, the EV3X will land in the fall of 2022 with a $99,995 base price. Pricing for the two-motor EV2X due out in the spring of 2023 starts at $89,995, while the entry-level EV2 will arrive a year later priced at $79,995. None of these figures include available incentives. Looking ahead, the Hummer EV will spawn an SUV that will make its official debut online in February 2021. We don't know when it will reach showrooms yet, but we're not expecting to see it until 2022 at the earliest.  Barrett-Jackson's Scottsdale sale includes sports cars from every era, ranging from a custom 1928 Ford Model A to a 2021 Honda Civic Type R. Ram's first 1500 TRX is on the roster, too, and it will also be sold for charity. Another stand-out car from the catalog is the first production version of the 2020 Chevrolet Corvette Convertible. Finished in black with a black and red leather interior, it's powered by a mid-mounted, 6.2-liter V8 engine rated at 495 horsepower, and it's equipped with the 3LT and Z51 packages plus the Performance Data Recorder, among other features.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits