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AEV-upgraded GMC Canyon AT4X, Chevy Colorado ZR2 appear in spy photos

As with the previous generation, it appears the 2023 Chevy Colorado ZR2 will be getting a special AEV version. Not only that, but its twin, the GMC Canyon AT4X will get one, too. And as these spy photos show, they'll have some additional off-road accessories included, as well as bigger tires. We'll start with the GMC Canyon. The first example of the truck without any camouflage is not quite fully upgraded like the camouflage vehicles. But it has one part not seen on the others: the AEV snorkel. 2023 Chevy Colorado ZR2 AEV Bison prototype View 13 Photos The two appear to be riding on larger Goodyear Wrangler Terrain MT tires. These look like 35-inch examples -- 2 inches larger than the biggest tires available on the ZR2 and AT4X. They're also mounted on beadlock capable wheels. Besides the bigger tires, both trucks also feature a new bed-mounted spare tire. It's a full-size spare, and unlike past bed-mounts, this one places the tire flush against the cab. The benefit of moving the spare to the bed is departure angle. And while this position looks a little less like how trophy trucks carry their spares, it should provide better cargo space. Rear visibility probably isn't great, though. Generalizing based on what we know about the current ZR2 Bison, the new AEV trucks will probably get unique grilles, steel bumpers, fender flares, a suspension lift and possibly even axle ratio changes. Additional options such as a winch could be offered, too. We expect the trucks will be revealed within the next year, since the base trucks have already been shown, and these are just upgraded versions of those trucks. Related Video: 2023 Chevrolet Colorado walkaround

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

No carbon fiber was harmed in the making of new 2015 GMC Sierra Carbon Edition

Carbon fiber is known for its properties of combining amazing strength with extremely low weight, and its frequent use in high performance vehicles gives the material a somewhat aggressive air. GMC is hoping to play on some of that mean reputation with its upcoming trio of Sierra Carbon Editions. However, despite their name, there's no actual carbon making its way onto these trucks (at least in the form of CF). Instead, the special edition is a graphics package with some extra equipment thrown in.
All three specials are based on the 2015 Sierra 1500 and can be ordered in two- or four-wheel drive configuration and with the standard 4.3-liter V6 or optional 5.3-liter V8. Things kick off with the standard Sierra Carbon Edition for $33,075, including destination, available only on the double cab body. Buyers get a black grille, carbon fiber decals on the hood and tailgate and body color trim for the door handles and mirror caps. The edition also adds keyless entry, a 110-volt outlet and LED cargo box lighting.
Buyers wanting just a touch more style can opt for the Carbon 20 Edition on the SLE double cab that gets the same exterior tweaks, plus 20-inch aluminum wheels, and retails for $38,275. Finally, there is the Carbon 22 Edition starting at $42,270 on the SLE in double- or crew cab models. It adds further black 22-inch wheels, tubular side steps, fog lights, keyless start, a universal home remote, dual-zone climate control and 110-volt outlet.