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GMC to get own model not shared with Chevy?

For years, GMC has existed as a brand without a single unique product, reconstituting Chevrolet trucks, SUVs and crossovers with more frosting in exchange for a few extra dollars. The Sierra is a Silverado, the Acadia a Traverse, and the Terrain an Equinox, although admittedly the latter pair are visually differentiated to a significant degree.
GMC could be set to expand beyond its Chevy-based roots, though. During last week's Detroit Auto Show press days, GM's product boss Mark Reuss was asked whether there'd ever be a GMC that wasn't taken from Chevy. "Oh, yes, you will," Reuss told the media. "The health of GMC is astonishingly good from a consideration standpoint." Reuss wouldn't elaborate on what the model could be, although we're quite happy to make some guesses. GMC has its bases fairly well covered, with a mid-size and full-size crossover, as well as a mid-size, full-size and HD pickup. We doubt GMC will be building a family sedan, sports car, or hatchback, so really, the only place we can see the brand going is into a smaller crossover.
Automotive News points out that the most recent small GMC showcar, the 2010 Granite concept (shown above), won't see production according to General Motors. That vehicle likely would have rode on GM's compact vehicle architecture, known internally as Gamma II, which underpins the Chevy Spark and Sonic, as well as the Buick Encore (and its overseas Opel/Vauxhall/Chevy counterparts).

GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

2023 GMC Canyon revealed with new ZR2-based AT4X trim

Following up on the reveal of its twin, the Chevy Colorado, the 2023 GMC Canyon has made its appearance. Naturally, it shares much with the Chevy pickup, but GMC has gone to greater lengths to differentiate the truck. It comes standard with the high-output engine, all versions feature the wide-track suspension setup, and in addition to the now more luxurious Denali, there's a ZR2-based AT4X trim. As with the new Colorado, the Canyon gets an overhaul of the design. It's down to one bed and cab configuration (short-bed, crew cab), and it features a longer wheelbase with the front axle pushed forward. The Canyon does get a variety of unique design features, though. It has its own front fascia with a tall, rectangular grille. LED lighting is standard on all Canyon models all the way around. That includes the unique fender lights like those found on the Sierra HD. All Canyons also feature the wide-track off-road suspension like the Colorado Z71 and Trail Boss. There are no narrow-track, narrow-body versions, even on the base two-wheel-drive Elevation. That suspension also means all Canyons have a roughly two-inch lift over base Chevy Colorados. The GMCs also get standard 32-inch tires, and they don't feature a front air dam in order to provide better approach angles. The bed, while only available in one trim, is available with a unique storage bin in the tailgate. On the topic of suspension specs, the Elevation and AT4 trim levels have 9.6 inches of ground clearance. The Denali increases that to 10.5 inches, and the AT4X features 10.6 inches. It also picks up the Multimatic spool-valve shocks from the ZR2. But we'll talk more about what comes on the AT4X in a bit. Under the hood of the Canyon is just one engine. It gets the highest-output version of the 2.7-liter turbocharged four-cylinder. The engine makes 310 horsepower and 430 pound-feet of torque. The only transmission is an eight-speed automatic. Two-wheel drive comes standard on Elevation, and other trims come standard with four-wheel drive. The inside of the Canyon is very similar to the Colorado, but it has some unique cues. It has air vents that are more integrated into the squared-off dashboard design, rather than the Chevy's round vents. It has a differently shaped dash pad and trim surrounds, too. The really big differences come on the Denali and AT4X trims, though. The Denali features real wood trim with laser etchings. It also gets lots of real leather and fancy stitching.