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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Pony cars, trucks and Italian SUVs | Autoblog Podcast #552

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor Alex Kierstein and Associate Editor Reese Counts. We discuss the updated 2019 Chevy Camaro Turbo 1LE variant, the new 2019 GMC Sierra Denali, and the Ferrari-powered Maserati Levante GTS. We also debate whether Volkswagen should build the Atlas-based Tanoak pickup truck and what a delay means for the next-gen Ford Mustang. Finally, we answer a reader question about the state of Lexus.Autoblog Podcast #552 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2019 Chevy Camaro Turbo 1LE 2019 GMC Sierra 2019 Maserati Levante GTS Should Volkswagen build the Tanoak? Next-gen Ford Mustang delayed The past, present and future of Lexus Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Podcasts Chevrolet Ford GM GMC Lexus Maserati RAM Truck Coupe SUV Luxury Performance

2024 GMC Sierra HD unveiled with new design and more powerful turbodiesel V8

The 2024 Chevrolet Silverado HD made its debut in September 2022, so it was only a matter of time before the GMC Sierra HD received a similar round of updates. Unveiled online, the truck gains a new-look design and a more powerful turbodiesel V8, among other changes. GMC developed the Sierra HD primarily for towing and hauling so the most significant changes are found under the hood. The available 6.6-liter turbodiesel Duramax V8 engine now develops 470 horsepower at 2,800 rpm and 975 pound-feet of torque at 1,600 rpm, figures that represent increases of 25 and 65, respectively, over the 2023 model and that match the 2024 Silverado HD's. GMC notes it increased low-end torque by about 25% by fitting a new turbocharger. The V8 spins the rear or the four wheels via a 10-speed automatic transmission.  On the gasoline side of the spectrum, the 6.6-liter V8's output stays flat at 401 horsepower and 464 pound-feet of torque. It's now bolted to a 10-speed automatic transmission, and replacing the 2023 truck's six-speed lets the engine run closer to its peak power for longer periods. Here again, rear-wheel-drive comes standard and a part-time four-wheel-drive system is available across the entire line-up. Properly equipped, the 2024 Sierra 2500 HD Crew Cab can tow up to 21,900 pounds. The standard 2500 HD's towing capacity checks in at 22,500 pounds (a 4,000-pound improvement), and the 3500 HD is capable of towing up to 36,000 pounds — that's nearly 13 Subaru BRZs. Buyers have a dizzying selection of trim levels and body styles to choose from. The range includes Regular, Extended, and Crew cabs as well as seven trim levels called Pro, SLE, SLT, AT4, AT4X, Denali, and Denali Ultimate, respectively. The AT4X variant will not be available at launch, and the Denali Ultimate is new for the 2024 model year. Additionally, 3500 HD models can be ordered with dual rear wheels. What the truck looks like depends on the trim level. Broadly speaking, designers drew a more angular front end with a new-look grille, sharper-looking lights, and a redesigned bumper. New wheels are part of the update as well; the 3500 HD dually gets 18-inch polished aluminum wheels, and 22-inch units are optional on single-rear-wheel trucks. Finally, the color palette grows with six optional shades called Titanium Rush Metallic, Sterling Metallic, Volcanic Red Tintcoat, Redwood Metallic, Meteorite Metallic, and Downpour Metallic, respectively.