1992 Gmc Vandura 2500 Series on 2040-cars

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Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

General Motors designers sketch the GMC pickups of the future

It's been a busy few years for GMC's team of stylists. They penned a new look for the Yukon and the Yukon XL, and they gave the Sierra 1500 a nip-and-tuck that we'll discover in the coming months. Overhauling these hugely significant models hasn't stopped them from exploring how the firm's design language can evolve. General Motors Design posted two forward-thinking renderings on its official Instagram account that illustrate two ways to move GMC's design identity forward. Karan Moorjani, who works as an exterior designer for the company's autonomous and electric vehicle division, created a truck that breaks all ties with the Sierra. It's characterized by a tall front end with a wide grille and thin LED headlights, sculpted sides, and an unusually low cab. Generously-sized fender flares and tires suggest Moorjani envisioned it as a serious off-roader. Joe Boniface, a member of GMC's Strategic Advanced Design team, took a more realistic approach to moving the design language forward and away from sister company Chevrolet's. His rendering shows a Heavy Duty model with a Denali-branded grille that takes up most of the real estate on the front end and encompasses horizontal rows of LED daytime running lights. It wears less chrome than the current-generation Sierra HD. Nothing suggests either truck is currently on its way to production; General Motors Design regularly publishes sketches from the brand's stylists. Its fascinating Instagram account also shows a Cadillac off-roader, a battle-ready Chevrolet pickup, and a high-riding, open-top two-seater with General Motors emblems that looks like a race car for the Moon.  "Often, these works are not intended for production," a GM spokesperson told Autoblog. "Instead, designers create them to hone their creative skills, to try new shapes or themes, and sometimes simply for the fun of sketching something badass. The GM Design Instagram account was launched to share some of the most compelling, most badass works GM Designers produce." They're sketches created for the sake of sketching, but they give us a peek at the ideas floating around the minds of the men and women who will draw the next generation of General Motors products. Related Video:

2023 Detroit Auto Show Editors' Rankings

The 2023 Detroit Auto Show was back in its traditional location, though in its fall spot in the calendar, and it was another pretty quiet event. By our count, only five new models, or model lines, were revealed and brought to the floor; all of which came from Detroit's own car companies. Still, some of them were quite significant, and the types were diverse. Naturally, we also had our favorites. So take a look to see how we ranked the reveals of the Detroit Auto Show. 2025 Cadillac CT5 View 15 Photos 5. 2025 Cadillac CT5 The refresh for the 2025 Cadillac CT5 is no great revelation, because it doesn’t have to be. An already solid, attractive design means only light tweaks were made to its appearance, and the new front fascia and redesigned lights just make the CT5 just that much more aggressive. So what was missing from the current model? Apparently, the answer was a gorgeous 33-inch curved LED display serving as both infotainment and instrument cluster. It has touchscreen capability to both the right and left sides of the steering wheel, and provides 9K resolution. Update some of the safety and driver assist tech, and — boom — the CT5 is properly modernized. Now bring on the updated Blackwing. –Senior Editor, Green, John Snyder 2024 Jeep Gladiator Live View 10 Photos 4. 2024 Jeep Gladiator Jeep carved out plenty of time for what is essentially a no-brainer mid-cycle refresh, but thereÂ’s one among us who is easily swayed: Me. I dumped the maximum number of points allotted on the 2024 Gladiator with only three words of explanation: "I like Jeeps." But this is kind of a big deal. The Gladiator pulled a lot of weight for Stellantis during the pandemic by providing an alternative to pickup buyers while Ram dealers were scraping the bottom of the supply barrel. To be fair, we're probably giving the Gladiator a bit of advance credit here for its promise to deliver a 4xe variant in 2025, but who else is talking about their PHEV pickup plans? Your move, Ford. –Associate Editor Byron Hurd. 2024 GMC Acadia AT4 View 17 Photos 3. 2024 GMC Acadia The 2024 GMC Acadia is the one reveal from this yearÂ’s Detroit Auto Show that was actually a totally new vehicle, and as far as three-row SUVs go, GMC aced it. The exterior has its own personality separate from its Chevrolet Traverse twin. Its AT4 trim is legit with more ground clearance, a torque-vectoring rear diff and sweet orange marker lights on the fenders.