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Why 2015 is going to be a huge year for trucks

Nissan chief executive Carlos Ghosn took center stage to introduce the 2016 Titan last week at the Detroit Auto Show. He spoke of the truck's new features, impressive Cummins V8 diesel engine and the extensive amount of time and money required to build a modern, competitive pickup truck. "We have done all of this because we see opportunity – an opportunity in the unmet needs of today's American truck customers," Ghosn said. He was speaking about the Titan, but his thoughts echo the industry's mindset: When it comes to trucks, find an opportunity and attack. Even with CAFE regulations looming and fickle consumer preferences, investing in trucks is a no-brainer for automakers. Some consumers will always need a truck for their job or lifestyle. And some people will always want one, whether they need it or not. With that in mind, here are four reasons why the pickup-truck sector is more important than ever and poised for growth in 2015. View 24 Photos The Nissan Titan Is Back Okay, it never left, but the Titan hadn't been redesigned since its launch in 2003, and Nissan sold more NV200s than Titans in 2014. It's an understatement to say the truck was languishing. That all changes with the 2016 model. The Titan will come in two variants, a traditional fullsize competitor and the Titan XD. The XD will lead the market launch, and it arrives late this year. It's pitched as a "whitespace" offering, Nissan sales and marketing vice president Fred Diaz said. The idea is to offer something in the general size and price range of a fullsize truck, but also have some of the capability of a heavy-duty truck. The XD uses a fully boxed ladder frame, the chassis design from Nissan's commercial division, and the wheelbase is about 20 inches longer than other Titan models. The XD, which Nissan is calling the flagship of the line, will be the only model with the 5.0-liter Cummins turbodiesel V8. It produces 310 horsepower and 555 pound-feet of torque, while being able to tow 12,000 pounds. V6 and V8 gasoline models will also be offered on the Titan XD and the standard, non-XD model. When production ramps up, the Titan will be sold with several cabs, beds and trims. New features include trailer sway control, an integrated trailer brake controller, more storage options in the cabin and even laminated front and rear side glass to reduce outside noise. All of this has given Nissan fresh confidence in an area where it admittedly has been lacking. "We can compete," Diaz told Autoblog.

GM updating fullsize pickups for 2015

As Ford prepares to hit the market with its x-factor, aluminum-intensive F-150 and Ram sales stand tall enough to meet General Motors truck sales eye-to-eye, GM is putting the word out that it's going to add more features to its trucks and do so more regularly. An executive engineer for pickups told reporters that "a whole array" of changes are on the way as soon as the 2015 model year and then would likely come "the year after that, the year after that, the year after that."
Only GM knows the way it plans to go with its fullsize trucks, with almost everyone else - including its dealers - griping about market share at the same time as they applaud profits and hope for clarity and growth. GM raised prices on the Chevrolet Silverado and GMC Sierra not long after launch even as it was losing market share and getting called "the least successful large pickup launch over the last 15 years," further upsetting dealers, then Ram outsold the Silverado in March of this year and led GM to increase incentives. But transaction prices rose with the premium; in the first quarter of this year more than 37 percent of the trucks costing more than $40,000 were the Silverado and Sierra, leading one dealer to say of the Sierra, "You can't sell a cheap one," and the analyst who made that "least successful launch" comment to opine, "GM may have made the right call to go for price over share."
We won't know for a few months what any of these updates will be, but the rumored changes for the Silverado and Sierra appear to cover all the bases, including appearance, capability and fuel economy. Rumors run to higher gear counts, stop-start technology and diesel engines before brand-new pickups come for the 2019 model year, those next-generation models supposedly to be engineered with a lot more aluminum.

2024 GMC Sierra EV revealed with 754 horsepower, 400 miles of range

This is the 2024 GMC Sierra EV in all its Denali Edition 1 glory. You probably knew this was coming. After all, when Chevrolet debuts a new pickup, the GMC version of said truck is typically quick to follow. That’s exactly the case here yet again as the Sierra EV follows the somewhat recent debut of the 2024 Chevy Silverado EV. Per usual, the Chevy and GMC versions of the electric truck share a lot of similarities. TheyÂ’re also different in many of the same ways weÂ’re accustomed to within the GM pickup family. The biggest differentiator is design. If the Silverado EV wasnÂ’t your cup of tea, perhaps the Sierra EV is! Just like the Silverado EV, the Sierra rides on GMÂ’s Ultium platform. ItÂ’s being offered exclusively in Crew Cab form at launch. GMC designers emphasized its upright stance and proportions as typical truck styling. However, close examination will show a lot of curved edges and a focus on aerodynamics to achieve a lower coefficient of drag. The front grille is devoid of any flashy patterns, as GMC has opted to go for the shield aesthetic. Light is heavily used to bring a flash of design to the face — the whole grille features a light-up surround. A three-bar charging status indicator can be seen on the front end, and engineers intentionally mounted the headlights lower in the front fascia than usual. For the Denali Edition 1 (the only version of the Sierra EV available at market launch), all of the exterior trim is done in glossy black, except for the areas you might step on, which are finished in a flat black. The rear features GMCÂ’s MultiPro tailgate, and just like the Silverado EV, the Sierra EV comes with the fancy MidGate. GMC calls it the “MultiPro MidGate,” but itÂ’s the same tech used here as youÂ’ll see in the Silverado EV. With the MidGate down, you get nine feet of storage between the cab and the tailgate. Storage can extend out to 11 feet if you use the MultiPro tailgateÂ’s stopper feature with the tailgate down. Also, the MidGate can be folded with a 60/40 split, so you can get that extra length and still retain some backseat passenger room. All of the powertrain and battery tech is similar to the Silverado EV. That means you get a pair of electric motors for all-wheel drive capability with a combined output of 754 horsepower and 785 pound-feet of torque. YouÂ’ll need to be in “Max Power Mode” (we know, much less exciting than WTF mode in the Hummer EV) to realize all that power.