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GM already raising prices on 2014 Silverado and Sierra pickups

General Motors must be pretty pleased with sales of its two newest pickups, the GMC Sierra and Chevrolet Silverado, as it's announced price hikes for both models, as part of a planned price tweak.
Prices will be bumped by as much as $1,500, although weirdly, they'll be offset by as much as $1,500 in cash-back offers through the end of October. Fox Business reports that GM spokesman Jim Cain said of the price hike, "With the sell down of the '13 models nearly complete, this price adjustment was planned and is a normal part of business."
The move, as Fox is quick to point out, is an interesting one, as sales of the twin pickups struggled last month relative to the Ford F-Series, while both of GM's crosstown competitors have been aggressively undercutting Silverado and Sierra prices. The F-150 starts at $24,070 and the Ram 1500 comes in at $23,600, not counting any cash on the hood. A base Silverado, meanwhile, retails at $25,575.

U.S. Army purchases GMC Hummer EV for Light Recon Vehicle testing

The military has been analyzing alternative powertrains for a while, and working with GM vehicular products in that field for at least seven years. In 2016, we got a look at a rebodied Chevrolet Colorado ZR2 with a hydrogen fuel cell powertrain developed by GM and the US Army Tank Automotive Research Development and Engineering Center. In 2017, the automaker created its GM Defense division, winning two contracts for conventionally powered trucks in 2020 and 2021. The Detroit Free Press reports that alt-energy is heavy in the frame, the Army having opened a bid for an electric Light Reconnaissance Vehicle (eLRV). Ten companies showed up with product for a demo last year, at least two of which were electric. The U.S. military's largest branch already purchased a single Canoo EV for testing, now it's also bought a new GMC Hummer EV. It's possible that the specific capabilities of an EV are responsible for the Army's quest. The branch canceled its previous LRV program in 2016 that intended to replace the Scout HMMWVs, which were purpose-built versions of the ubiquitous old Hummer. Military.com wrote that the parameters for that search were a rig that could "carry six soldiers, with a total payload 2,100 pounds. The vehicle must not exceed 11,669 pounds so it can be carried internally or sling-loaded by a CH-47 Chinook helicopter. The vehicle must be capable of mounting a weapon system, such as a 30mm cannon, which can engage targets accurately at a range of at least 1,000 meters." Last November, CNBC reported GM Defense was working on a Hummer EV-based military vehicle. Hummer being Hummer, it's likely GM began exploring the martial route once it greenlit the return of the brand. Last year, Defense Secretary Kathleen Hicks told CNBC, "Electrifying the non-tactical fleet, that’s a no-brainer," but the search for an eLRV signals an eye on something more intense than shuttling troops. Breaking Defense reported in 2020 that the Army was "working with a non-profit consortium of more than 200 companies and universities developing clean transportation technologies, CALSTART." Task and Purpose said the Army's brief for eLRV missions was, "'enhanced mobility, lethality, protection, mission load capacity, and onboard power' for six soldiers to conduct both mounted and dismounted reconnaissance and surveillance missions for Infantry Brigade Combat Teams." That's not necessarily frontline service, but it's not necessarily a garrison shuttle, either.

GMC Hummer EV SUV to be fully revealed during Final Four in April

GMC is going to use another large platform to reveal the next chapter in its Hummer story. The GMC Hummer EV SUV will officially be revealed on Saturday, April 3, at 5 p.m. ET during the Final Four. That’s the SUV, not the truck, which has already been revealed. YouÂ’ll be allowed to place a reservation for the SUV at the same time as itÂ’s unveiled during the basketball games. There are no further details about the SUV, but weÂ’ll point out that a decent preview of what the SUV will look like is already out and can be seen here. ItÂ’s going to look a whole lot like the pickup, but will of course be fully boxed in, as an SUV is. WeÂ’ll know more about what GMC has in store in just under a monthÂ’s time.  In addition to the news about the impending SUV, GMC released video footage of the pickup version undergoing winter testing in MichiganÂ’s snowy Upper Peninsula. You can see the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GM says that itÂ’s using this region to dial in and calibrate the truckÂ’s all-wheel-drive torque distribution, traction control system and stability control. Testing is conducted on snow, ice, and steep and split-friction grades. ThatÂ’s all GM is letting us in on for now, but at least we have the second version of the electric Hummer in our scopes now and will be eagerly anticipating its reveal. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.