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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

GM SUV window switch recall urges owners to park vehicles outside

It's not unusual for there to be a lag between an automaker announcing a recall and the official documentation showing up on the National Highway Traffic Safety Administration website. So it's no surprise that a recent GM campaign took about a month to appear in its official capacity. However, there appears to be some big differences between the two reports with potential safety implications.
In late June, GM announced that it needed to recall 181,984 examples of the Chevrolet Trailblazer, Buick Rainier, GMC Envoy, Isuzu Ascender and Saab 9-7x from the 2005-2007 model years, plus the 2006 Chevy Trailblazer EXT and 2006 GMC Envoy XL. The new documents paint a slightly different picture with 184,611 needing repaired and different model years listed.
The reason for the fix is still the same, though. It's possible for fluid to contact the master power window switch module in the driver's door, which can corrode the part. Eventually this could cause a short circuit, leaving the buttons inoperable and potentially leading to a fire. But the new NHTSA documents add an important note: "A fire could occur even while the vehicle is not in use. As a precaution, owners are advised to park outside until the remedy has been made."

GMC Hummer EVs 'sold out for two years or more'

At the end of March this year, GMC said it had 65,000 reservations for the Hummer EV pickup and SUV. At the time, brand chief Duncan Aldred said, "Production’s actually slightly ahead of plan and weÂ’re putting things in place now to actually expedite that as well, so we can deliver these reservations quicker than we originally thought. WeÂ’re seeing momentum building," adding that "it still means a reservation now probably means delivering in '24." By the time of the 2024 GMC Sierra EV Denali Edition 1 reveal just a bit ago, that reservation number had climbed to 90,000. GMC shut down the Hummer reservations line a month ago. GM Authority reports that when GMC chief Duncan Aldred spoke at a media briefing ahead of the Sierra EV reveal, he said the Hummer is "sold out for two years or more."   Notice, the word "probably" has been replaced by the phrase "or more" in the production vocabulary. That development likely takes into account what's happened since March at GM's Factory Zero, where the automaker currently builds the Hummer. That site, along with the new Orion Township Assembly Plant, will soon build the Chevrolet Silverado EV, GMC Sierra EV and Cruise Origin autonomous vehicle. In a memo from the beginning of the year, GM said a $6.6 billion investment in EV production capability will ultimately allow 600,000 electric pickups to come off lines every year. That's at least a couple of years away, though. At the beginning of October, GM said it wanted to bump production of the EVs on sale now, which includes the Chevrolet Bolt, to 70,000 vehicles in 2023. Back to the Hummer, GMC increased September Hummer production to 700 units for the month. That was a huge bump over the monthly average in the nine months up to September, the production totaling 2,750 units for the first three quarters, yet well behind what the brand would like. And Factory Zero will shut down for a few weeks in November for upgrades to produce the additional vehicles. All of this assumes the supplies of chips and raw minerals for batteries, industrial supplies and industrial transport don't suffer another hiccup. If there's any good news buried in all this, it's that 95% of Hummer reservation holders were converting to paid orders, an absurdly positive number. Based on what we've seen so far, GM's got some good looking EVs on the way. Let's cross our fingers that the company can build them quicker. Related video: This content is hosted by a third party.