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2021 GMC Canyon AT4 will offer an Off-Road Performance Edition Package

In March 2018, GMC announced the 2019 Sierra 1500 AT4, the alphanumeric finale denoting heightened ridge height and off-road capability. In December of that year, GMC took the AT4 further, creating an Off-Road Performance Package that boosted horsepower and torque, and re-soled the 18-inch machined rims in Goodyear Wrangler DuraTrac Mud Terrains. History will repeat itself in 2020, one truck size category down. GMC unveiled the Canyon AT4 (pictured) in Vail, Colorado, earlier this month, and now GM Authority reports that a Canyon AT4 Off-Road Performance Edition Package is on the way later this year.  The Canyon AT4, which replaces the Canyon All Terrain, upgrades the standard truck with all the erstwhile All Terrain kit like tuned suspension, Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac tires on 17-inch aluminum wheels. Design tweaks include the new, bolder front fascia and red recovery hooks. The Canyon AT4 Off-Road Performance Package goes a different route than on the Sierra, improving ruggedness instead of engine output. GMA says the suite includes front and middle performance skid plates, rocker protection, a spray-on bedliner, performance exhaust tip, and 17-inch gloss black aluminum wheels in favor of the Dark Argent Metallic units. A front leveling kit removes the factory rake. This variant will wear a black AT4 badge as opposed to the regular red and chrome AT4 denominator. Inside, we'll guess the AT4's Kalahari stitching and embroidered headrests stay in the game. They'll be joined by all-weather mats. Since GMC hasn't announced the upfit, we don't have pictures or pricing. Tallying up what individual options we could on the 2020 Canyon All Terrain came to $1,970, but that doesn't reflect pricing for next year's new AT4 trim, nor does it include components like the front leveling kit or gloss black wheels. GM Authority said production should begin in June or July, so we can look forward to info closer to summer. Related Video:    

Satisfaction with dealer service rises, Lexus and GMC are tops

During the economic downturn, many car dealerships counteracted their slowing income by focusing on things that would set them apart from competition - things like the quality of customer service they provide. When the economy picked up and more sales and service followed, many also first invested those funds back into the business, improving their dealership facilities and service centers.
It looks like those investments are paying off, as J.D. Power and Associates' latest Customer Service Index Study shows that overall consumer satisfaction with dealer service has increased to 797 (on a 1,000-point scale), up from 787 in 2012 and 29 points higher than the score in 2011. The study also finds that people are more satisfied with the service they get at dealerships compared to independent service providers, despite the much higher average out-of-pocket cost per visit ($118 vs. $44).
Note, however, that this study only looks at how people are treated by a dealer's service department during the first three years of ownership (the survey is based on responses from 91,000 owners and lessees of 2008 to 2012 model year vehicles), so we're talking about the experience had when bringing a car in for repair or maintenance work, most likely under warranty. In fact, maintenance work is increasing in share and accounted for 77 percent of service visits (up from 72 percent in 2012 and 63 percent in 2011). This helps explain why customer satisfaction has also risen, since a properly maintained car is one that's less likely to require a dealer visit for an unexpected repair.

GMC wants to target Jeep with compact crossover

GMC execs might consider adding a Jeep competitor to the range, but rather than new rumors of a Wrangler-fighter, this time the Professional Grade brand could go after the Renegade. Division boss Duncan Aldred would like to broaden the brand's lineup with a subcompact crossover. "I keep telling everyone, 'How can General Motors' truck brand not be in the fastest-growing segment in the industry, an SUV segment," he said to Automotive News but wouldn't confirm whether the model was under development. General Motors already offers small crossovers like the Chevrolet Trax and Buick Encore, but the CUV segment in general continues to drive auto sales in the US. Adding a similarly sized GMC to the mix might increase the automaker's volume by appealing to different customers. "A GMC buyer is very different from a Buick buyer. This is like comparing the Fiat 500X to the Jeep Renegade. They are very similar but appeal to different people," Dave Sullivan, Product Analysis Manager at AutoPacific, told Autoblog. Aldred started the speculation about a Wrangler-fighting model in an interview in late 2014, and the company reportedly even raised the idea of an offroad-focused vehicle to dealers to see how they reacted. The development process was only in the very early planning stages, but the brand considered using Hummer for a little of the new product's inspiration. Aldred later suggested to journalists the possibility of adding a compact or midsize SUV to the GMC range in the next 10 years to appeal to more buyers. He didn't comment directly on the possibility of the Wrangler-challenger at the time beyond saying: "I can't confirm that ... everything's on the table." Related Video: