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GMC Syclone spools up a storm on Jay Leno's Garage

A storm was brewing on American roads in the early 1990s. That's when Detroit's automakers were producing some of the hottest performance trucks ever devised – models like the Ford Lightning, GMC Typhoon, and its flyweight pickup sibling, the GMC Syclone. Jay Leno just happens to have one of the latter in his garage, and took it out to showcase in this latest video segment. The Syclone was an exercise in absurdity, and could not only trounce any other pickup on the road, it could outrun anything else GM made and just about anything else on the road – beating Ferraris and Porsches off the line. In a pickup, for crying out loud. The kicker is that its engine wasn't such a monster, either: under the hood sat a 4.3-liter turbocharged V6 pumping out what would seem by today's standards to be an adequate 280 horsepower and 350 pound-feet of torque. Even the smaller of the EcoBoost V6s available in today's Ford F-150 produces more than that. But in a lightweight, compact pickup, those figures were enough to propel the Syclone to 60 in 4.3 seconds and run the quarter-mile in 13.6 seconds. Long before the dune-jumping Ford F-150 SVT Raptor or even the Viper-powered Dodge Ram SRT-10, GM made fewer than 3,000 Syclones based on the compact Sonoma (sister to the Chevy S-10) and another 4,700 of the Typhoon, which was mechanically similar but more practical (albeit heavier) wagon bodywork from the Jimmy. But as Jay aptly points out, the Syclone was the one you wanted. Scope it out in the ten-minute video clip above.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Pics Aplenty: Meet the 2014 Chevrolet Silverado and GMC Sierra [w/poll]

Today was a pretty big day for General Motors, debuting the all-new Chevrolet Silverado and GMC Sierra light-duty pickup trucks ahead of their official showcase at the 2013 Detroit Auto Show. And now that the dust has settled at GM's big reveal event, we've had a chance to snap dozens of photos of the new pickup pair from every angle.
We already told you the important bits earlier today (click here in case you missed it), but let's recap. Under the hood are three new engines - a 4.3-liter V6, 5.3-liter V8 and 6.2-liter V8 (you know, a version of the small-block that'll also be found under the hood of the C7 Corvette), all mated to six-speed automatic transmissions. The 2014 model year marks the return of the Z71 off-road package with Rancho shocks, front tow hooks and beefier underbody protection. Inside, there's a host of new technology and a greater focus on better quality and refinement.
Some of the nitty-gritty specifics (like engine output numbers and fuel economy) have yet to be revealed, and since we haven't driven the finished products yet, it's hard to say how these trucks will fare against rivals like the Ram 1500 and Ford F-150. For now, we can only judge these two books by their covers, and while we do like the designs of the new trucks, we Autoblog staffers are torn on exactly which one looks best.