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GMC vehicles earn spot on Madden NFL 25's roster

In the real world, the Super Bowl MVP gets a Chevrolet Corvette. Last year's MVP, Joe Flacco, took delivery of a C7 Corvette Stingray after leading the Baltimore Ravens to victory over the San Francisco 49ers.
In the video game world of the Madden NFL series, the Super Bowl MVP gets a 2014 GMC Sierra Denali. Why no Stingray in the video game? Because GMC inked a deal with EA Sports for the truck and SUV builder to be named the official vehicle of the football video game's twenty-fifth anniversary edition.
The new Sierra Denali will be joined by the Yukon, Acadia, and Terrain in game, with stadium promotions for the brand throughout the season. Yes, even when you're beating the hell out of your buddy who insists on playing with the hateful Cowboys, you'll be seeing commercials. (Hold your keystrokes, Cowboy fans. We're just kidding. Sort of.)

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GMC reveals updated 2016 Sierra

It was just the other day that Chevy revealed the face of the new 2016 Silverado. And as might have been expected, sister brand GMC has followed up by unveiling its version in the facelifted 2016 Sierra pickup – just two and a half years since the current all-new model was rolled out. Though details released thus far remain few and far between, GMC has revealed more images of the new Sierra – in SLT, Denali and All Terrain trim levels – than Chevy did of the updated Silverado. It's got new headlights, fog lamps, and C-shaped daytime running lights and taillights, all using LED elements. It's arguably a more muscular look than the Chevy version, and with more chrome than the toned-down Silverado. That is, at least, in SLT and Denali trims. The All Terrain version looks more in line with the similarly off-road-focused Silverado Z71 and its color-keyed treatment. The changes ought to help GMC keep up the momentum that has seen its sales rise year-over-year every month over the past twelve. The interior shots indicate that the new Sierra will incorporate Apple CarPlay like GM is installing in so many models across its various brand ranges. But we'll have to wait a little while longer for all the details. Related Video: 2016 GMC Sierra Unveiled 2015-07-15 DETROIT -- GMC's best-selling truck has great momentum coming off its best June since 2006 and 12 consecutive months of year-over-year sales gains. With exterior styling as its top reason for purchase, the new truck adds key design elements: LED "C-shaped" signature daytime running lights and LED headlights; new front fascia and grilles for each trim level; new LED fog lamps; new bumpers; and new "C-shaped" LED taillights. The new Sierra will be available in the fourth quarter of this year, with additional details and information on the new model released in the coming months.