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GMC considers adding more vehicles to broaden product line

GMC is considering expanding its product portfolio in the next 10 years to allow it to reach more potential buyers and grow sales, a top executive said Monday. The small and midsize sport-utility-vehicle segments are two possibilities, said Duncan Aldred, GMC sales and marketing vice president. He also said GMC won't make a car, preferring to reinforce its reputation as a maker of trucks and SUVs. "There's plenty of opportunities even if we define ourselves as a we do as a truck and crossover brand," he said. He wouldn't comment on the possibility of adding a Jeep Wrangler-fighter, though rumors have swirled for months that GMC is considering a product to compete with the iconic off-roader. "I can't confirm that ... everything's on the table," he said. He also said that it's possible GMC could get a unique set of underpinnings – all of its vehicles share platforms that are also used by Chevrolet – but it's not needed to differentiate his brand. "I'm very happy sharing underpinnings and everything else," he said. "All of the good-performing automakers do that." Speaking to journalists at a roundtable at General Motors headquarters in Detroit, Aldred said GMC received an investment from GM that is double what the brand has historically spent to fund its growth plans. Advertising spending alone will increase 50 percent this year compared with 2014. The brand rolled out a new ad campaign on Monday, called "Precision," that will underscore attention-to-detail and the premium features of GMC vehicles. Two of the commercials have a sporting theme, and the third focuses on modern menswear. GMC called it a "contemporary interpretation" of the brand's traditional positioning, and it will also continue to use its long-running "Professional Grade" tagline. The premium positioning of the ads come as buyers are increasingly outfitting their trucks as near-luxury vehicles. The percentage of buyers opting for the top-end Denali trim has increased from 17 percent in the middle of 2014 to 21 percent now. The goal is to get Denali to make up 25 percent of GMC sales by the end of 2017, Aldred said. Spurred by the higher Denali take-rate, the brand's transaction prices leapt by $3,000 last year. "It's [Denali] really kind of this jewel in the crown," Aldred said. GMC sales increased 11.3 percent in 2014 to 501,853 units, making it GM's-second-best-selling brand behind Chevrolet.

GMC moved the headlights down on the 2024 Sierra EV to prevent glare

There are a lot of things that are different between the 2024 GMC Sierra EV’s design and the gasoline Sierra pickup, but one we noticed right away was the headlight placement. On GMÂ’s full-size gasoline trucks, the headlights are about as far up the front fascia as they can be. In the Sierra EV, theyÂ’re positioned significantly further down and into the lower bumper below the grille. Why are we highlighting this particular aspect of the design? Well, unless you only ever drive massive, high-riding trucks, youÂ’re probably very accustomed to being frequently blinded by them on the road these days. In describing the Sierra EVÂ’s headlight placement, designers told us they intentionally put the lights further down to improve matters. We pulled Phil Kucera, a GMC design manager, aside to ask him about the change. “It tends to be a better spot where itÂ’s not glaring in other peopleÂ’s eyes, right, the lower you get,” Kucera says. Beyond blinding others, putting the headlights lower on the face of the truck improves headlight performance for the driver, too. “Typically the lower the better, because thatÂ’s where theyÂ’re going to be on the road, so thereÂ’s less to reflect off of in fog or rain,” Kucera explained. “If you get them up at a certain height, theyÂ’re going to be reflecting certain things like snow, rain or things like that in your eyes.” 2024 GMC Sierra EV Denali Edition 1 View 13 Photos Of course, youÂ’ll notice on the Sierra EV that the daytime running lights (DRLs) are still big and bold in the upper part of the front end. These lights are around for decor, though, and act as pieces of design rather than a functional way to see at night. In other words, theyÂ’re lights, but theyÂ’re not going to dazzle oncoming traffic or cause glare for the driver like a headlight pointed down the road will.  Moving those lights further down in the front should hopefully be a net positive for other drivers coming across the Sierra EV and for drivers of the truck themselves. How the lights are aimed plays just as much a role in how other drivers perceive oncoming lights, though, so weÂ’ll have to wait and see the real-world performance on this one.  WeÂ’ll also note that moving the actual headlights further down the front end doesnÂ’t take anything away from the design of the Sierra EV. It still features a strong, upright stance that the world is accustomed to seeing from new trucks these days. ItÂ’s no surprise, but GM agrees.

2021 GMC Canyon AT4 Road Test | The everyday tool

Bold take: The GMC Canyon is the most well-rounded midsize truck. Admittedly, “well-rounded” is a lukewarm compliment, but the Canyon does nearly everything well. It is not the flashiest, which is undeniably the Jeep Gladiator. Or the most comfortable, which is the Honda Ridgeline. But for those seeking a midsize truck that looks like a truck, drives like a truck and has a solid interior, the Canyon is the right formula. We would test the 2021 GMC Canyon AT4 for a week and find that itÂ’s pleasant, capable and sturdy off-road. We would haul a bookshelf in the bed, get dirty during a woodsy soft-road jaunt and pile up the miles running around town. In short, itÂ’s exactly what most need in a midsize truck.  The AT4 model is new for 2021, and it replaces the All-Terrain model, a move GMC is rolling out across its lineup. The AT4 adds an off-road-tuned suspension with hill-descent control, beefy 31-inch Goodyear Wrangler DuraTrac tires wrapped around 17-inch aluminum wheels, standard four-wheel drive with locking rear differential and a transfer case skid plate. The AT4 punches up the CanyonÂ’s appearance with red tow hooks, dark chrome elements and a bigger grille thatÂ’s similar to the SierraÂ’s. The Canyon Denali, which was also refreshed for ‘21, is showier, but the AT4 trim feels cooler with its understated off-road vibes. Considering this, we head out for an afternoon drive along a familiar route through DetroitÂ’s northern suburbs. The Canyon is a solid daily driver. The 3.6-liter V6 rated at 308 horsepower and 275 pound-feet of torque is widely used in General Motors vehicles. ItÂ’s powerful and actually sounds pretty good — even throaty — in GMCÂ’s midsize truck. Our passengers are surprised to be pulled back in their seats during hard acceleration, and the eight-speed automatic transmission is well-calibrated for the many jobs the Canyon is called upon to perform. This powertrain, standard in the AT4 and Denali trims, is a step up from the 2.5-liter inline-four and six-speed auto offered on the lower models. ItÂ’s worth it. The 2.8-liter Duramax diesel is an option on higher-spec Canyons, and its 369 lb-ft of torque is tantalizing. For everyday use, take the V6. Our tester with the gasoline V6 and four-wheel drive can tow as much as 7,000 pounds, has a maximum payload of 1,609 pounds and has respectable fuel economy of 17 mpg in the city and 24 mpg on the highway.