2012 Gmc Sierra 3500hd Sle Drw on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

GM considering new powertrain options for large SUVs

Aside from the new General Motors offerings, there's not a whole lot of action going on in the fullsize SUV segment. That doesn't seem to be stopping GM from pushing the envelope in the market as Automotive News is reporting that the automaker is looking to introduce some new powertrain options into the Chevy Tahoe (and Suburban), GMC Yukon (and Yukon XL) and the Cadillac Escalade - all have been redesigned for the 2015 model year.
Now, we already know that GM and Ford are collaborating on nine- and ten-speed transmissions for a broad range of applications (including the big SUVs), but this new report says that GM is also considering other options as a way to one-up the competition and, of course, to optimize fuel economy. AN quotes Jeff Luke, executive chief engineer for GM trucks, as saying that "interesting powertrain technologies" are coming including a return of a hybrid SUV and possibly even a diesel engine. Although it sounds like the latter could come down to how customers respond to the 2014 Jeep Grand Cherokee EcoDiesel.

GMC recalls 740,000 Terrains to address headlight issue

GM is recalling 740,581 of its 2010-2017 GMC Terrains to address an issue with their headlight lenses that allow intense beams of light to escape at certain angles. GM had petitioned the government for an exemption because the errant photons aren't being cast directly at oncoming drivers, but after a review, NHTSA denied the request, leaving the ball in GM's court. After taking time to "review NHTSA's decision and explore potential next steps," GM relented and announced a recall campaign.  The Terrain's headlight design allows a narrow sliver of low-beam light to reflect off the inner surface of the high beam reflector, GM's defect report says. The reflections depart the lens at angles that don't make them directly hazardous to oncoming drivers, which is why GM petitioned for an exemption. However GM says the bright spots can cause glare or just be inherently distracting, either of which can cause problems on the road. Per NHTSA, these slivers are four times brighter than allowed for low-beam headlights.  If you own a last-generation GMC Terrain, expect to start receiving notices about this recall in mid- to late April, however the company has not yet said exactly how the problem will be remedied. Current Terrain owners can rest easy, as 2018 and newer models have a completely different headlight assembly.  Recalls GMC Ownership Safety Crossover SUV