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2014 Chevy Silverado, GMC Sierra first pickups to ace updated NHTSA tests [w/video]

General Motors has just become the first pickup truck manufacturer to receive five-star overall vehicle scores in the National Highway Traffic Safety Administration's New Car Assessment Program. The updated safety standards, which went into effect in 2011, are more strenuous than the previous NHTSA curriculum and involve collecting both more and more substantial data, reflecting the improved safety inherent in newer vehicles. This feat is made more impressive by the fact that both Ford and Ram have released brand-new trucks since the new testing went into effect - GM's victory is no technicality.
The rating only applies to the redesigned, light-duty Silverado, Sierra and their upmarket variants, High Country and Denali, respectively, while only Crew Cab variants were tested. Considering that the four-door body style will make up 60 percent of GM's light-duty truck sales, the exclusion of the other variants seems reasonable.
This news is sure to be yet another feather in GM's pickup-oriented cap. Be sure to scroll down for video of the crash testing, as well as the full press release from General Motors.

Huge, pricey trucks haul jobs and profits for the Detroit Three

DECATUR, Texas — Mickey McMaster is on his 12th pickup truck. The 61-year old farm equipment dealer in Decatur, Texas, two weeks ago treated himself to a 2019 GMC Denali for around $69,000 — a reward for long hours at work. "For me this is the Cadillac of trucks, it's a real luxury vehicle," McMaster said. "I've worked my way up to afford a truck like this and it shows that I've earned it." McMaster is the kind of customer General Motors Co is banking on as it plans to add 1,000 jobs at a plant in Flint, Michigan that will build a new generation of its largest pickups. Demand from Texas and other heartland states for big pick-ups is providing a lifeline to many workers the No. 1 U.S. automaker is laying off at plants elsewhere. The Detroit Three automakers and thousands of their U.S. workers are counting on customers like McMaster to keep buying bigger and more luxurious pickup trucks even if overall U.S. vehicle demand weakens this year, as most analysts predict. At Flint, GM will build a new generation of its heavy-duty Chevrolet Silverado and GMC Sierras, including luxury models that are some of the most profitable vehicles on the planet. GM, Ford Motor Co and Fiat Chrysler Automobiles NV's Ram division own the segment and are each doubling down with new or redesigned models launching this year. Sales of heavy-duty pickups in the United States have grown to more than 600,000 vehicles a year, up more than 20 percent since 2013, according to industry data. Prices for luxury models can easily top $70,000. GM on Tuesday celebrated the launch of a new generation of heavy-duty GMC and Chevrolet pickups at the assembly plant in Flint, Michigan, that is now building all such trucks for the company. At the same time that GM is laying off thousands of U.S. workers and planning to shutter five North American factories, Flint is hiring. The plant runs on three daily shifts, six days a week. As the new model's assembly system ramps up, the plant's capacity will increase by more than 25 percent, plant manager Mike Perez told Reuters. The Flint plant plans to add 1,000 workers, more than half of the 1,500 factory workers who have asked to transfer from plants GM has targeted for shutdown as part of CEO Mary Barra's restructuring plan. "We're bringing in 50 to 100 people every week," said Perez. Workers last week were still finishing the job of retooling the Flint factory to build the new heavy-duty trucks as part of a $1.5 billion investment project.

2023 GMC Sierra Review: Upscale and off-road capable

Pros: Quiet and torque-rich Duramax diesel; premium interior; big touchscreen on most trims; great trailering tech Cons: Worse ride than most rivals; AT4X priced like a Raptor but doesn't go like a Raptor The 2023 GMC Sierra half-ton pickup is a slightly more upscale cousin of the Chevy Silverado, but didn’t always feel like it. After a refresh last year, the Sierra actually delivers on the upscale part, for the most part of the equation with a comfortable, high-quality interior and better technology in most trim levels. ItÂ’s massively configurable, with four available engines and five different cab/box combinations. ItÂ’s also quite capable off-road with that AT4, AT4X and the soon-to-arrive AT4X AEV Edition. WeÂ’re fond of the diversity of tech available in the Sierra, whether itÂ’s the Google-powered infotainment with large, easy-to-use screens, a clear head-up display, numerous camera feeds for trailering and off-roading, or GMÂ’s Super Cruise advanced driver assistance system. We just wish that last one was available on more than just the Denali trims. If youÂ’re looking for a truck whose capability is matched by its livability, the GMC Sierra is worthy of your consideration, though you can find better ride quality in other brands (we enjoyed the ride in the AT4X, however). And while the AT4X has some true off-road capability, if youÂ’re looking for a Baja-blasting supertruck, though, youÂ’ll find better with the Ford F-150 Raptor and Ram Rebel TRX. If you donÂ’t need the nicer interior or extra tech, you might find something more matching your needs and pocketbook with the Ford F-150, Ram 1500 or even GMÂ’s own Chevy Silverado. ItÂ’s hard to go wrong with any of those nameplates. Interior & Technology   |   Passenger & Cargo Space   |   Performance & Fuel Economy What it's like to drive   |   Pricing & Trim Levels   |   Crash Ratings & Safety Features What's new for 2023? After some pleasant updates for the 2022 model year, the changes for 2023 are relatively minor. The price went up, unfortunately. The available 3.0-liter Duramax turbodiesel has been revised for more power and efficiency. Later in the year, the AT4X AEV Edition will add even more off-road capability to this luxurious pickup. There are also some new exterior colors available, a new Graphite Edition for the Pro trim, and new 22-inch ultra-bright wheels for the Denali Ultimate.