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GMC rules out subcompact crossover to go premium, focus on trucks

Don't wait for GMC's on-again, off-again baby crossover any longer. The company confirmed it has no plans to enter the growing car-based subcompact crossover segment in the near future because the expansion wouldn't fit its image. "I'm going to give you a definitive no on that one," answered Mark Alger, a regional marketing manager for GMC's Canadian division, when asked about the entry-level segment by GM Authority. "We want to position GMC as a premium brand, focus on our trucks, and capitalize on the AT4 name," he added. Positioning GMC as a premium brand wouldn't prevent officials from giving an entry-level the green light; Audi, BMW, and Mercedes-Benz all sell cars priced in the vicinity of $30,000. Focusing on trucks like the Sierra and the Canyon makes sense, however, because they compete in a bigger segment of the market where profit margins are much wider. It helps that GMC doesn't have to worry about markets outside of North America; it's not concerned about its sales and image in, say, Spain. We've heard speculation about GMC's entry-level model since the Granite concept (pictured above) made its debut during the 2010 Detroit auto show. It was approved for production in 2010, approved again the following year (complete with rear suicide doors), and canceled in 2012, but the reports never went away. The segment's popularity added credibility to the recent murmurs describing a born-again Granite aimed at the Honda HR-V and the Toyota C-HR, among others. The Chevy Trax and Buick Encore are both GM vehicles that compete in this segment.  GMC also canceled a body-on-frame, Bronco-taming SUV, according to a recent report. The truck-focused automaker promised every nameplate in its range will receive the rugged AT4 treatment by 2021, however, and it announced plans to show the off-road-ready Canyon in early 2020.

GM tells 2021 Chevy Express and GMC Savana owners to park vans outside due to fire risk

GM is telling owners of certain 2021 Chevrolet Express and 2021 GMC Savana work vans to park them outside and away from other vehicles and structures due to a fire risk. Additionally, the company is recalling 10,154 of the vans it believes to be at risk of catching fire. The breakout is 7,891 for Chevy and 2,223 for GMC.  Only vehicles equipped with the 6.6-liter V8 (the new-for-2021 engine option) are included in the recall, and it’s limited to vans produced on or prior to December 7, 2020. The problem stems from some anti-rotation tabs on the positive battery terminal that are too close to a fuse block assembly attachment post. This lack of clearance could cause the tabs to come into contact with the fuse block, causing a short circuit. GM points out that a short-circuit of this nature could cause battery drain or lead to a fire under the hood. Your warning for the time being will come in the form of a low battery voltage warning, or you might just wake up with an unexpected dead battery. GM says that it first opened an investigation into this problem on January 26 this year after it was notified of an underhood battery fire on a 2021 Express. The investigation found three other underhood fires and concluded that these fires were originating from the positive battery cable attachment near the fuse. This recall was officially posted on March 11 this year, and the National Highway Traffic Safety Administration just sent a notification out to the media yesterday. The fix is a relatively simple one. Dealers are going to remove a portion of the anti-rotation tab on both positive battery cable terminals near the fuse block assembly attachments. This increases the clearance and eliminates the risk of fire, GM says. The job will be done under warranty, and GM says it will begin contacting owners for recall work on May 3 this year. Recalls Chevrolet GMC Safety Minivan/Van Commercial Vehicles

Netflix to feature electric cars from GM and others in programming

LOS ANGELES — Netflix has unveiled a new star for some of its upcoming programming: electric vehicles from General Motors and other automakers. The streaming service announced an agreement on Thursday to feature vehicles including the Chevrolet Bolt, the electric GMC Hummer pickup and the Cadillac Lyriq in TV series and films "where relevant." The companies will highlight the partnership in a commercial featuring Will Ferrell that will air during the Feb. 12 Super Bowl. Netflix and GM called the agreement "part of a commitment to a more sustainable future." Financial terms were not disclosed. Netflix said it will help creators "better understand how EVs can complement and enhance their stories." Shows that will feature GM's electric vehicles include "Love is Blind," "Queer Eye" and "Unstable." Netflix productions also will include electric vehicles made by other automakers, the company said.   Marketing/Advertising TV/Movies Chevrolet GM GMC Hummer