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GM is quietly slashing prices on base models

While General Motors' fourth quarter financial figures haven't yet been released, the automaker seems to be weathering a potentially rocky time well, even beating third-quarter projections last year. To keep the climb going, the company is launching new base trims for several popular models that make them cheaper than ever but with tight dealer margins. The new entry-level trims are the Chevrolet Cruze L, Equinox L, GMC Terrain SL and Buick LaCrosse 1SV. Buyers lose some content by picking them, but the prices are slashed. According to Cars Direct, the biggest savings are on the LaCrosse, where customers pay $31,065, plus $925 destination, $2,570 less than the previous base 1SB trim but must accept things like 17-inch wheels and no cargo net in the back. If you're wondering how Buick can remove only a little equipment but cut the price so much, it's because the company also slashed dealer margins. According to Cars Direct, the difference between the invoice and MSRP for the LaCrosse 1SV is only around $150, compared to around $1,350 before. The disparity is even greater for the Cruze with an $81 difference in the prices, compared to about $600 for the LS version. Showrooms are expected to keep very low stocks of these trims, though. "Dealers use such vehicles to get people in the door, but they do not generally want to do high volumes of these strippers. The margins are next to nothing; they don't make much money off these cars," said Ed Kim, Vice President of Industry Analysis for AutoPacific to Autoblog. Dealers are also expected to advertise that these new base trims undercut major competitors. For example, the Cruze L rings up for about $2,320 less than a Honda Civic LX, according to Cars Direct. One potential drawback for buyers is that these models might not be eligible for incentives. While the attractive prices might get customers into dealers, folks may not actually end up driving home with these entry-level models. Kim indicated base trims also make up a small portion of the sales mix. "Consumers aren't asking for stripped out vehicles, even at the low end of the marketplace," he said. Featured Gallery 2015 Chevrolet Cruze View 9 Photos News Source: Cars DirectImage Credit: Chevrolet Buick Chevrolet GM GMC Car Buying Car Dealers Crossover Sedan gmc terrain cheap cars

GMC's Bronco-slaying SUV will remain a dream, report says

GMC won't help rival Ford in its quest to dethrone the Jeep Wrangler, according to a recent report. The body-on-frame off-roader the firm planned as an alternative to the upcoming Bronco and the fourth-generation Wrangler allegedly fell victim to a top-down restructuring plan implemented recently by parent company General Motors. Citing anonymous inside sources, Muscle Car & Trucks reported the rugged SUV remained part of GMC's long-term product plan until November 2018. It was shaping up to be one of the company's most distinctive models in decades. It should have arrived as a dedicated off-roader developed and sold exclusively by GMC; it wouldn't have had a twin in the Chevrolet portfolio. The problem, according to the report, is that the off-roader (which might have revived the heritage-laced Jimmy nameplate) should have been built on the 32XX platform designed to underpin the next Chevrolet Colorado/GMC Canyon twins. General Motors canceled that project to save money, so the SUV was consigned to the attic before we even spotted prototypes testing on and off the pavement. The updated pickups will instead arrive on an evolution of the frame found under the models currently found in showroom. There's no word on why that architecture can't support a Wrangler-like SUV. GMC never confirmed plans to build an off-roader aimed at the Jeep Wrangler and the upcoming Ford Bronco, so it certainly won't validate reports claiming it has canceled the model. This isn't the first time we've heard about a body-on-frame SUV made by a brand in the General Motors portfolio, though. Hummer was supposed to take the fight directly to Jeep with an off-roader accurately previewed by the 2008 HX concept, but it shut down before it finished developing the model. Rumors of GMC picking up where Hummer left off have come and gone on a shockingly regular basis over the past few years, yet the Wrangler remains in a class of one.

GMC Hummer EV range is 329 miles; deliveries in December

It'll be a very Hummer Christmas for some households, as General Motors says it will begin deliveries of the electric GMC Hummer pickup in December, according to GMC boss Duncan Aldred. And we now know the truck's EPA range number: 329 miles on a charge. GM had previously predicted the Hummer would achieve a range of 350 miles.  That 329-mile figure applies to the Hummer Edition 1, the top-of-the-line, $100,000-plus iteration that will be the first trucks off the line. The Edition 1 will also tow up to 7,500 pounds and carry up to 1,300 pounds. Aldred told reporters on a conference call that subsequent, less-pricey models will achieve longer ranges and will be along in 2023. GMC HUMMER EV View 7 Photos More than 80% of Hummer reservations are for the Edition 1, though. Aldred said almost half of the 125,000 people who have expressed interest in the Hummer have put down $100 to reserve one. GM has said the first year of Hummer production is sold out. The Hummer EV joins the Rivian R1T as the first electric pickups to market. Ford's F-150 Lightning rolls out in 2022, and other electrics from Detroit and startups are expected to roll out after that. Tesla is building a $1 billion facility in Austin, Texas, that will, among other things, build the Cybertruck, though timelines on that have come and gone. The Hummer, by contrast, was developed in just 18 months. It made a big splash last week when President Biden took the wheel during a tour of GM's Factory Zero assembly plant in Hamtramck, Mich. Biden gleefully demonstrated the acceleration of the four-ton, 1,000-horsepower truck, which is said to do 0-to-60 in 3.1 seconds. He then declared, "This sucker's something else." Next up for GM's EV push will be the Cadillac Lyriq SUV in 2022. The electric Chevy Silverado and GMC Sierra pickups will be revealed Jan. 5. And the SUV version of the Hummer will be introduced in 2023. Aldred expects the SUV to ultimately make up the majority of Hummer sales. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.