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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

Weekly Recap: Auto execs face life in prison for recall delays under proposed legislation

The stiff punishments are part of broader transportation legislation, but clearly McCaskill has automakers in her sights.
Missouri Senator Claire McCaskill threw down the gauntlet this week, proposing a bill that could send auto executives to prison for life if they were found to have delayed a recall. She also wants to eliminate the limit for fines for auto safety violations, which are currently capped at $35 million.

Handful of 2022 GMC Hummer EVs recalled for malfunctioning taillight - Updated

[Update: A GM spokesperson reached out to let us know that all customer vehicles have already had this recall addressed.] GMC announced this morning that its gargantuan new electric Hummer is the subject of its first recall campaign. It's a small campaign — approximately 10 units — but a nonetheless important one, as GM says a software glitch can cause its taillights to behave erratically, by either illuminating when they shouldn't or by failing to illuminate when commanded.  "Taillight software can cause one or both rear taillights to become inoperative, or remain fully or partially illuminated," GM's report said. "If a taillamp remains fully or partially illuminated, some or all of these taillamp functions will remain activated at all times, even after the vehicle is turned off, A taillamp that fails to illuminate or illuminates incorrectly may reduce the visibility of the vehicle or communicate incorrect information to other road users, increasing the risk of a crash." GM's description of the number of potentially impacted units is inconsistent between documents submitted to NHTSA. Some say nine units; others say 10 or 11. Regardless, it's a small number and all vehicles in customer hands have already been fixed. The remedy was a simple one; the tail lights themselves merely needed to be replaced and everything should behave just fine. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.