2024 Gmc Sierra 2500hd Denali Ultimate on 2040-cars

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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2021 GMC Sierra 1500 Review | More towing, same truck

The 2021 GMC Sierra 1500 and the Chevrolet Silverado 1500 are close siblings, and they’re getting closer every year. One of the SierraÂ’s previous standout features, the Multi-Pro tailgate, can now be found on the Silverado for 2021, providing even fewer reasons to choose the GMC instead of the Chevy. Really, if youÂ’re looking at the more modest SLE and SLT models, the choice between the two largely depends on styling preference. The Sierra Denali is a slightly different story, as its available adaptive suspension is exclusive to GMC and notably improves both the ride and handling.  Of course, it still can't match the Ram 1500 in either regard, plus the Denali cabin continues to be a rather half-hearted attempt at luxury. Especially considering the genuinely high-lux offerings of Ram and Ford. The gap isn't so huge between the Sierra's lower trim levels and its non-Chevy competitors, but the cabin's design, quality and functionality still leave something to be desired. True, that often isn't a priority for truck buyers, but the Sierra isn't superior in enough other ways to balance it out. It's a capable truck with a compelling variety of powertrains, but it generally just doesn't go that extra mile beyond the competition as well as its Silverado sibling. What's new for 2021? Changes for 2021 are mostly equipment-related, but there were some vital towing and pricing changes made for the new year, too. All 2021 Sierra 1500s come with a suite of new towing tech detailed here. New technologies include a trailer length indicator, jack-knife alert, trailer backup guidelines, and camera enhancements that include a rear side view and cargo bed view. GMC expanded availability of the Multi-Pro tailgate, now allowing folks who opt for the lower SLE and Elevation trims to option it. The AT4 adds new Goodyear Wrangler Territory all-terrain tires and an off-road high-clearance step. Diesel buyers will be delighted to hear that GMC has lowered the price by $1,500 to $995, and raised the trailering capacity by 1,900 pounds to a more competitive 9,300. Maximum towing for the 2.7-liter turbo-four-cylinder is also up by 2,300 pounds to 9,200 pounds. GMC says the increase for the diesel is due to “better-than-expected rear axle durability,” and the four-cylinder is up because GM found the engine possesses “better-than-expected cooling performance.” What's the interior and in-car technology like?

GM plans to sell the Chevy Tahoe and Cadillac Escalade in China

General Motors Co plans to sell full-size sport-utility vehicle (SUV) models in China for the first time, and will import a range of models to beef up its product lineup into the world's biggest car market, its China chief told Reuters. The plan would mark a change of tack for GM, which currently produces all of the vehicles it sells in China within the country, which is set to be the only major economy to grow this year amid the COVID-19 pandemic. GM, China's second-biggest foreign automaker, is aiming to offer four models as it looks to improve its brand image and support a sales recovery: Chevrolet's Tahoe and Suburban, Cadillac's Escalade and the GMC Yukon Denali. The Detroit-based company is showcasing those models at the China International Import Expo, or CIIE, an annual import show in Shanghai which started on Wednesday and runs into next week. "Our intention is to get customer reaction and find a way to sell these cars in China," said GM's China chief Julian Blissett. The automaker sees opportunities for such vehicles, partly because Chinese families are expanding, he added. "We are looking into a variety of market sales plans for these vehicles, including online sales, leasing and others," he said, declining to give a detailed timeframe for the plan. GM's Buick and Cadillac mid-size SUVs helped the group's Chinese sales grow 12% in the third quarter this year, the first quarterly growth in the past two years. But it does not have full-size SUV models, which usually have a third row of seats and has room for six or seven people. BATTLEGROUND China, where over 25 million vehicles were sold last year, is a crucial battleground for global automakers including Volkswagen AG, the biggest foreign player by sales volumes, GM and Toyota, as well as local leaders Geely and Great Wall. The country has seen auto sales pick up in recent months following a COVID-19-induced slump, and authorities say they have largely brought the epidemic under control following its emergence in the central city of Wuhan at the end of last year. The expansion plan would also mark GM's first official sales in China of GMC vehicles, a premium brand in the group. Previously GMC vehicles were only sold in the country via unofficial grey importers. The imports will, however, not change GM's basic production strategy in China. It will still mostly sell vehicles made in China - for now, at least. "Depending on however we go we might make other decisions," Blissett said.