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Base GMC Hummer EV2 reportedly dead for the planned 2025 launch year

Remember October 2021? That's when GMC divulged trims and pricing for the Hummer EV pickup range. It started with the Edition 1, asking around $110,000 before it sold out. Then would come the EV3X in fall 2022 for $99,995, followed by the  EV2X in the spring of 2023, asking $89,995. And for this year, shoppers were meant to get the option of a 'bargain' entry, the EV2-without-the-X that kept the dual motors but swapped for a less zippy 400-volt electric architecture and a smaller battery pack able to power a 250-mile estimated range. At the time, we were told the EV2 would open the MSRP bidding at $79,995. Spring is officially here, the EV2 isn't, and GM Authority cites unnamed sources when writing "there will be no 2 model for the 2025 model year" outside the 2X. Normally, automakers kill the low-hanging fruit after putting it on sale; the Hummer EV has, again, upended expectations. Therefore, your 2024 GMC Hummer EV pickup lineup after the $2,295 destination charge costs: EV2X Pickup: $98,845  EV3X Pickup: $106,945 EV3X Omega Edition Pickup: $150,295 On the SUV side, the MSRPs are almost carbon copies:   EV2X SUV: $98,845  EV3X SUV: $106,945 EV3X Omega Edition SUV: $130,300 For both body styles, keep in mind that Interstellar White is the only freebie exterior hue. Void black adds $495 to the price, five other colors cost $625, Afterburner Tintcoat orange runs $1,225.  The limited-edition Omega variant builds on the 3X trim with exclusive Neptune Blue Matte paint, the $9,995 Extreme Off-Road Package, exclusive 18-inch wheels, unique interior carpeting, a transparent roof and the MultiPro tailgate with a Kicker audio system on the pickup. Both trucks also get 35-inch mud-terrain tires, underbody skid plates and additional off-road camera views. The price disparity is partly because the Omega Edition pickup is packs a 24-module battery, the SUV gets a 20-module battery. This trim is only available to existing order holders. Speaking of which, the otherworldly EV is still going to be a few years' wait for some, but more reservation holders are already enjoying deliveries this year as GM continues to open the factory taps. GMC sold two examples of the Hummer EV in the first quarter of last year, around the time it has 65,000 potential buyers on the reservation list, and 3,260 units for all of 2023. In the first three months of this year, GMC sold 1,668 trucks.  Related video:

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

GMC Hummer EV SUV to be fully revealed during Final Four in April

GMC is going to use another large platform to reveal the next chapter in its Hummer story. The GMC Hummer EV SUV will officially be revealed on Saturday, April 3, at 5 p.m. ET during the Final Four. That’s the SUV, not the truck, which has already been revealed. YouÂ’ll be allowed to place a reservation for the SUV at the same time as itÂ’s unveiled during the basketball games. There are no further details about the SUV, but weÂ’ll point out that a decent preview of what the SUV will look like is already out and can be seen here. ItÂ’s going to look a whole lot like the pickup, but will of course be fully boxed in, as an SUV is. WeÂ’ll know more about what GMC has in store in just under a monthÂ’s time.  In addition to the news about the impending SUV, GMC released video footage of the pickup version undergoing winter testing in MichiganÂ’s snowy Upper Peninsula. You can see the video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. GM says that itÂ’s using this region to dial in and calibrate the truckÂ’s all-wheel-drive torque distribution, traction control system and stability control. Testing is conducted on snow, ice, and steep and split-friction grades. ThatÂ’s all GM is letting us in on for now, but at least we have the second version of the electric Hummer in our scopes now and will be eagerly anticipating its reveal. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.