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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2021 GMC Canyon gets AT4 trim and a 'more upmarket' Denali

The AT4 train continues at GMC, with the 2021 Canyon AT4 climbing to altitude in Vail, Colorado, to announce its arrival. The off-road package, teased during the Sierra HD launch last year and already rolled out on the Sierra and Acadia, replaces the Canyon All Terrain trim. The rectangular grille goes away, the new rig picking up a larger, Sierra-like grille with a dark chrome surround and vertically-oriented fog lights. And because nothing says off-road badass like red recovery hooks, of course there's a pair peeking out from under the tweaked lower bumper. Otherwise, all the All Terrain kit carries over, like the tuned suspension with Advanced Hill Descent Control, transfer case skid plate, automatic locking rear differential, and 31-inch Goodyear Wrangler DuraTrac® tires on 17-inch aluminum wheels. Inside, the headrests are embroidered with AT4 logos, and Kalahari stitching is exclusive to this trim. GMC also announced a more polished Denali trim, without providing any photos. The coming pickup adopts a grille with a "more sculpted and layered pattern," plus five-inch chrome assist steps, and 20-inch Diamond Cut aluminum wheels that we'll assume come in a different pattern than the current 20-inch Diamond Cut aluminum wheels. The cabin goes upscale with open-pore ash wood trim and aluminum trim, a new Cocoa/Dark Atmosphere color theme, and unique stitching. Both the AT4 and Denali offer the same two engine choices. There's either the 3.6-liter V6 throwing out 308 horsepower and 275 pound-feet of torque, shifting through an eight-speed automatic, or the 2.8-liter Duramax diesel producing 181 hp and 369 lb-ft, shifting through a six-speed auto. The 2021 trucks will be available later this year, pricing to be announced closer to the on-sale date. The 2020 Canyon All Terrain starts at $37,695, the 2020 Canyon Denali starts at $41,595. Featured Gallery 2021 GMC Canyon AT4 View 11 Photos Related Gallery 2021 GMC Canyon AT4 View 11 Photos GMC Truck Luxury Off-Road Vehicles

GM diesel pickups first to undergo extra EPA, CARB testing

The effects of Volkswagen's long-running diesel emissions evasion are starting to spill over to other automakers, but General Motors is taking things in stride. The 2.8-liter, four-cylinder Duramax in the 2016 Chevrolet Colorado and GMC Canyon is the first engine to get extra scrutiny by the Environmental Protection Agency and the California Air Resources Board, Automotive News reports. Rather than just the usual in-lab test, it's also being checked on the road. However, the extra evaluation shouldn't have any impact on when the trucks with his mill hit dealers later this fall. "We're in our final stages of the EPA certification, and our launch is on track," Chevy spokesperson Otie McKinley tells Autoblog. The four-cylinder diesel in the trucks makes 181 horsepower and 369 pound-feet of torque, and the automaker is touting low NOx production. In the announcement for the Colorado's specs, the company calls it "the cleanest diesel truck engine ever produced by General Motors." The tech includes exhaust gas recirculation to lower combustion temperatures and improve emissions. There's also a urea tank like on the bigger diesels for full-size trucks, and it gets refilled in time with oil changes. An indication on the instrument panel lets drivers know when that's needed, too. Even with the more demanding testing, the company doesn't seem too worried about the four-cylinder passing. "Part of our development process is on-road and off-road [laboratory] testing," Scott Yackley, Chevy Trucks assistant chief engineer, said to Automotive News. In the wake of the VW scandal, the EPA has pledged more rigorous testing. Before, on-road emissions evaluations were largely limited to heavy-duty vehicles, but the agency has decided to apply the checks more often to other models. There's also now greater cooperation with Canadian authorities.