2015 Gmc Sierra 2500 Sle on 2040-cars

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Deep discounts — $12K, $13K, $16K — are fueling a pickup price war

Heavy discounts of up to $16,000 per vehicle are fueling a "truck war" among full-size pickups sold in the United States by the Detroit Three, a Reuters analysis shows. Strong U.S. sales this year of the highly profitable big trucks have helped offset lagging passenger car sales. But it is not clear how much of the truck demand is linked directly to ample factory incentives and dealer discounts, or how far sales might decline without those subsidies. A Reuters survey of Ford, General Motors Co's Chevrolet and Fiat Chrysler Automobiles's Ram truck dealers across the United States indicates stores are offering deep discounts the country's bestselling full-size pickup trucks. "The walls are not crashing down on full-size trucks," said Sam Fiorani, vice president of global vehicle forecasting at AutoForecast Solutions in Chester Springs, Pennsylvania. Detroit-based automakers want to keep cranking out their high-margin trucks, he added, and "giving up a little of the profit is the cheapest way to do it." Stores are offering discounts of up to $12,000 on the 2018 Ford F-150, which remains the best-selling vehicle in the country, recording more than 80,000 sales in May. Discounts run up to $13,000 on the 2018 Chevrolet Silverado and as high as $16,000 on the Ram 1500. Average transaction prices for full-size pick-ups range from around $42,000 to $45,000, industry analysts and automakers say. All three companies are spending furiously - GM and Fiat Chrysler to help sell off carryover 2018 trucks to prepare for redesigned 2019 models, and Ford to sustain its long-held sales crown. A supplier fire that temporarily shut down production of the F-150 last month "changed the game," said Jeff Schuster, senior vice president of forecasting at LMC Automotive in Troy, Michigan said. The supply halt nudged Ford's crosstown rivals "to ratchet up incentives on the current models to go after weakness at Ford," he said. Deals advertised on the companies' official websites range from rebates and low-interest loans to ultra-cheap lease rates, but they are not telling the whole story. Ford, for instance, advertises a $2,000 rebate and a $500 financing credit on sales of certain F-150 models. But James Collins Ford in Louisville, Kentucky, is offering discounts of up to $12,215 on the 2018 F-150 XLT SuperCrew 4x4. The price cuts are even steeper at a number of GM and Fiat Chrysler dealers. Quirk Chevrolet is selling the 2018 Silverado 1500 Double Cab at $13,000 off sticker.

GM to unveil new SUVs at the State Fair of Texas?

With General Motors just having rolled out its new fullsize truck twins - the Chevrolet Silverado and GMC Sierra - for 2014, now it seems to be time to focus on its big SUVs. The Truth About Cars is reporting that the 2015 Chevy Tahoe/Suburban and 2015 GMC Yukon lineup will be making their debuts later next month at the State Fair of Texas, which kicks off on September 27.
To date, we've only seen spy shots of the new Chevy and GMC SUVs (shown above in Yukon XL guise). Based on those spies both trucks seem to be taking a different styling direction than their pickup truck counterparts - just check out the Ford-looking headlight design on the next-gen Chevys.
We reached out to GM for comment and heard back simply that there is no official announcement about the new Tahoe, Suburban and Yukon. Still, the report definitely makes a solid leap of logic, as Texas is a top market for GM's fullsize SUV lineup. It also appears that GM is still planning a separate launch for the next-gen Cadillac Escalade.

Costco Auto Program adds the Chevy Silverado and GMC Sierra through July

Costco members lean to the Bowtie when it comes to pickups. The big box store wrote that the Chevrolet Silverado "is currently the most requested Chevrolet and pickup truck through Costco Auto Program and has been for the past 11 years. In the 14 years Costco has partnered with Chevrolet for member-only incentives, the Silverado (when included), has been the top selling vehicle every time." Members can rejoice, because just for the months of June and July, the Costco Auto Program has added the Silverado and the GMC Sierra to its Costco Auto Savings Event. Until July 31, 2024, card-carrying shoppers can get an additional $1,000 discount on top of any manufacturer incentives they qualify for when leasing or purchasing new examples of either. The Auto Savings event includes other vehicles as well, the $1,000 incentive applicable to certain other models from Chevy and GMC, as as well Volvo and Cadillac. Tire kickers considering the Polestar 2 can get $2,000 off.  You can check out our write-up on the Costco Auto Program for all the details and the frequently asked questions. The summary is that the store works with "selected" dealers to refer customers to, about 3,000 storefronts across most automotive brands. The program comes with no-haggle pricing for any straight-up purchase. Costco offers customers a research tool to check out vehicles by type and compare specs and features. After a customer zeroes in on a car, it's time to visit the dealership for a chat with an "Authorized Dealer Contact" to examine the vehicle and go over the fine print. Haggling would only arise if the customer has a trade-in; that valuation is between the customer and the dealer. The customer can check out the Costco Member-Only Price Sheet, which "displays your prearranged pricing. The savings can be displayed in one of two ways: One version lists pricing for all models available at the participating dealership; the other will show a VIN-specific price based on the vehicle you select, including any applicable manufacturer incentives or rebates." And for those looking on the battery-powered shelves, the program offers the same $1,000 off the Chevy Blazer EV and Equinox EV.