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The electric Hummer gets a new logo

GM submitted three trademark applications to government offices here and in Canada, as discovered by GM Authority. Two applications went to the U.S. Patent and Trademark Office and the Canadian Intellectual Property Office on February 4 this year, seeking to reserve the new Hummer logo, at the top in the image above. Note, the two logos aren't to scale; they're about the same size all things being equal, but we shrunk the old mark. GM sent a second application to the USPTO on February 7 requesting the brand name "Hummer" for application to "motor land vehicles, namely, automobiles, trucks and sport utility vehicles; bicycles." True, we've seen the new Hummer script stretched across the front of the coming electric pickup in a teaser clip, but the paperwork continues the process of getting the entire continent ready for the alternate universe resurrection of one of America's most notorious brands.     In 2010, gas prices were in orbit, GM committed to closing the Hummer brand, vandals were setting fire to the scattered Hummers left on dealer lots, the Chevrolet Corvette ZR1 made 638 horsepower, the eco-minded revered the Toyota Prius and the Tesla Model S was still two years away. In that year, it would have been hard to say something more bonkers than, "Hummer's coming back in ten years as an electric pickup, its top trim making 1,000 horsepower and 11,500 pound-feet of torque." But here we are. The new logo's squareness connects it to the resolute bluntness of the old mark, yet the thinner font and chopped corners both modernize the old logo and lessen its truculence. The brand appears headed the same way, with lurid specs and square-jawed looks just like old times, but having in LeBron James a more modern take on the hardcore male vibe than it once got from (unpaid) association with guys like Arnold Schwarzenegger. To be fair, old Hummer commercials always featured women in the driver's seat, or men and young boys dreaming of big adventures, or Regis Philbin chatting up models, but the marketing department couldn't — or didn't want to — outrun the lineup's reputation on the street. We'll see how the electric version and its “incredible on- and off-road capability" fare. According to the teaser site, the new Hummer's debut is still on track for May 20. If the brand manages to recreate the old H3T pickup but with an electric powertrain, it's got one buyer right here lined up already. Related Video:

Man on meth steals truck (and goat) from adult video store, police say

A man who was allegedly high on methamphetamine carjacked a pickup truck with a sleeping passenger inside it and a goat in the bed, pistol-whipped the passenger and then led police on a low-speed chase before finally being caught on foot and arrested, police say. It began early on New Year’s Day outside an adult video store in Carthage, Missouri, which is near Joplin in the stateÂ’s southwestern corner. Reports say Brandon Wayne Kirby, a 40-year-old from Mannford, Oklahoma, stole the truck after the driver had gone inside the store but while the passenger was sleeping. When the passenger woke up, he saw a masked man driving and pointing a gun at his head. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Police say Kirby drove the GMC Sierra Heavy Duty Duramax diesel through parts of Missouri, Kansas and into Oklahoma, holding the passenger against his will. At some point, the passenger told police, Kirby ingested meth, pistol-whipped him and continued to threaten him with the gun. The passenger said Kirby eventually let him and his pet goat out on the side of the road in a rural area, which is when he was able to call 911. Police then called OnStar, which tracked down the stolen Sierra HD and slowed it down to around 15 mph. Police eventually used stop sticks to flatten the truckÂ’s tires in the city of Sand Springs and later had to nudge the truck into a ditch to end the low-speed vehicle chase. But Kirby at that point got out of the truck and fled on foot through the woods, dropping his mask and gun, which were both later recovered by police. Kirby was jailed and had charges listed as kidnapping, pointing a firearm and being a felon in possession of a firearm. HeÂ’s reportedly wanted in another county in Oklahoma for burglary and has multiple felony convictions for assault, burglary and possession of a stolen vehicle, according to KTUL-TV in Tulsa. The passenger and goat were transported back to the Creek County SheriffÂ’s Office. The Sand Springs Police Department said on Facebook: “OK 2020, it only took you 4.5 hours to get weird. Let's slow down on the carjacking-goatnapping calls for the remainder of the year.” Related Video:

GM Design shows another early Hummer EV sketch

Like a new mother who's still so excited about her one-year-old baby that she can't stop showing ultrasound photos, General Motors is so excited about its biggest new baby, the battery-electric GMC Hummer, that it can't stop showing off development design sketches. The off-road monster with the 200-kWh Ultium battery pack debuted online on October 21 last year. The next day, the GM Design Instagram page posted some of the Hummer's early "theme sketches" leading to the production version. These had a conceptual flair to them, but were rather restrained. A month later, GM uncovered a series of development renderings showing off a much wilder truck bursting with more angles than a geometry text book. The archives have opened up again with a new "ideation sketch," this one between the first believable sketches and the second truck that Master Chief and Doomguy share on their days off.  All three sets of drawings show similar three-box proportions, it's the details that got a ton of love. On this newest sketch, the fenders flare a touch more than on the production truck, but the wheel wells are cut with the kind of clearance found on a Baja 1000 Trophy Truck. Out back, save for the tow hooks, the rear end is totally different than production. The sketch puts illuminated Hummer script across a narrow tailgate flanked by small square, taillights housing six individual elements. Beneath that, a bumper-less rear end puts nothing more than a sloped bash pate between the truck and the rocks it's just scrambled over. To our eyes, this is the best blend of production-ready comfort from the first sketches and zoot suit angles from the second that we've seen so far.  First deliveries of the GMC Hummer EV Edition 1 are expected before the year is out. When we get a chance to absorb the truck in its native habitats, we'll know whether there's cause for disappointment at what could have been. If so, with all this hunger among the monied for something different, we feel like restomodders have been given the perfect head starts on custom rebodied Hummers that would make things right. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.