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Trademark application points to evolution of new Hummer EV logo

A trademark application has revealed yet another evolution of the logo expected to adorn GMC's new Hummer EV pickup truck, bringing back the big "H" badge utilized on the H2 and H3 model lines of the expanded SUV lineup's heyday.  The image included with the filing depicts a logo that should be familiar to Hummer fans (or really any American who left their house between 2003 and 2010), with "EV" supplanting the old numerical model indicator. The "Hummer" and "EV" typeface appears to be a direct lift from a filing that surfaced back in April.  This should provide some comfort to folks who are fans of the idea of a future-proofed, all-electric pickup, but want something that embodies the charisma and road presence of the models sold in Hummer's now-deceased, not-so-environmentally-spectacular incarnation. While we don't yet know really any details of the new all-electric SUV, we do know it will be sold via GMC dealers, meaning the revived nameplate will not bring the rest of the Hummer brand along with it.  We haven't really seen much of the new truck, save for teasers and hints here and there. Even the "reveal" back in June only gave us a vague, big-picture look at the truck's silhouette, and various companion images and videos have hinted at features such as a removable roof assembly.  The truck’s general shape is off-road oriented with squared-off, sharp lines tracing the entire silhouette. Its big, knobby tires and blocky wheels are clear indicators of what GM was aiming for with this electric pickup. As for the SUV, comparisons to the Ford Bronco four-door will be inevitable. If our eyes are picking up the scale of this photo correctly, though, the Hummer SUV appears to be a slightly larger vehicle than the four-door Bronco is. Although, the wheelbase for the SUV is shorter than that of the Hummer truck. ThatÂ’ll help it off-road. Those small bumpers and short overhangs along with the bumper cutouts should be hugely beneficial to approach and departure angles, as well. GMCÂ’s shots of the Hummer in the studio are equally as revealing. We can see what looks to be an intense front skid plate and two big tow hooks. In addition to the off-road gear, GMC has allowed a look at the frunk. The front “grille” is one piece with the hood of the truck, so the whole assembly pulls up. That makes for what appears to be a very easy-to-load front trunk compared to other EVs that force you to lift items up and over the front of the car.

2024 GMC Acadia to go big again for third generation

In July, spy shooters caught prototypes of the next-gen GMC Acadia wrapped up tight in camouflage. We couldn't make out any useful aspects but one: The coming third-gen Acadia is larger than the current second-gen. Remember, GMC debuted a smaller Acadia for the 2017 model year, lopping eight inches of length and three inches of width from the first-gen large mid-size SUV to create a smaller mid-size three-row SUV. The new prototypes appeared to show that decision would be reversed, now we have proof thanks to more comments unearthed from GM's recent Investor Day presentations in New York. Caught by GM Authority, automaker president Mark Reuss said, "Alongside the Traverse, we’ll move the GMC Acadia to a little bit different size standpoint. This comes in a little bigger than the old Acadia, so itÂ’s a big transformation for GMC and its part of the market." In a 2016 Automotive News piece about how GMC planned to increase sales volume, AN reported, "One potential avenue: venturing into Jeep's terrain. Industry sources believe GMC is drawing up plans for an SUV based on the same body-on-frame platform that serves as the bones of the GMC Canyon and Chevrolet Colorado midsize pickup. It's in the early stages — it doesn't appear to have been sourced to suppliers yet and the SUV's arrival isn't expected until 2020 or later." The first-gen 2016 GMC Acadia was 200.8 inches long, while a 2016 GMC Canyon Crew Cab with the roughly 5-foot bed was 212.8 inches long. It's thought that truncating the second-gen GMC Acadia to 193.4 inches long and 75.4 inches wide was intended to leave plenty of room for the planned SUV on the Canyon platform. However far that SUV project got, it was reportedly canned in 2018.   Hence an upsized Acadia returns. Reuss' comment about the Chevrolet Traverse could imply what's coming for the GMC, the Chevrolet being 205.9 inches long and 78.6 inches wide. A bigger Acadia could make a better sales proposition against the two-row Terrain, too. The Terrain costs almost $9,000 less than the Acadia and is 182.3 inches long and 72.4 inches wide. It's not clear when GMC plans to show the new Acadia, but the consensus is that it will go on sale for the 2024 model year. Expect an all-new cabin, Super Cruise capability and a front fascia reminiscent of the new Canyon. Powertrain options are a mystery.

GM releases full Super Bowl ad with GMC Hummer, Cadillac Lyriq: Take that, Norway!

GM just dropped its big Super Bowl ad, and it’s a good one. Will Ferrell, Kenan Thompson and Awkwafina all star in the 90-second ad titled “No Way, Norway.” The point of the ad is to get Americans hyped up about the upcoming electric vehicle range on its way from GM. Both the Cadillac Lyriq and GMC Hummer EV star throughout, but itÂ’s less about the vehicles, and more about changing attitudes about EVs in general. Ferrell comes after Norway aggressively, but in a playful and competitive way about how many electric cars sell in the Scandinavian country. Over half of all new car sales in Norway are of EVs, whereas GMÂ’s data show that just 4% of new cars sold in the U.S. are electric. Massive financial incentives from the Norwegian government can take much of the credit for why EVs sell at such high rates over there. However, GM thinks it can still rally the U.S. to get more excited about buying EVs once its fleet of cars using the companyÂ’s Ultium battery tech comes online. The ad is done with classic Ferrell comedy, and it sure did elicit some chuckles from us. It also follows the same “Everybody In” philosophy that GM announced back when it changed up the logo a short time ago. GM is inviting folks to strap in for the onslaught of EVs coming their way (for now, you can buy a Bolt). President BidenÂ’s administration has voiced support for a number of policies and actions to take for greater adoption of electric cars in the U.S. — we also know the federal government intends to transition its full fleet of vehicles to EVs. It's still unlikely that we make it to Norway's rate of electric car sales in the immediate future, but the U.S. could certainly begin to close the gap. Related video: