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Chevrolet will preview electrified Silverado-like truck at CES 2021

After abandoning its fight against California's lawmakers, General Motors is shifting its electrification offensive into high gear. CEO Mary Barra will give the opening keynote address at the 2021 Consumer Electronics Show (CES), which will be held online, and Chevrolet will provide a peek at its electrified pickup during the event. Insiders familiar with the carmaker's plans told Bloomberg that Barra's address will highlight ways that electrification can improve the environment and society in general. General Motors president Mark Reuss will speak, too, and his remarks will be followed by a video that will highlight several future products, including what the sources referred to as "a plug-in Chevrolet pickup, some Cadillac models, and vehicles for other brands." These comments ask more questions than they answer, because plug-in means many things in this context. Chevrolet's electric Bolt is a plug-in vehicle, as is the upcoming GMC Hummer, but the plug-in hybrid Jeep Wrangler 4xe is one, too, and it's clearly not all-electric. It's often been assumed that Chevrolet's upcoming electrified truck will be electric, but it might arrive with a hybrid powertrain or a gasoline-powered range extender. Chevrolet could also follow Ford's lead and plant a stake in both the hybrid and the electric pickup segments. It's too early to tell if Chevrolet will unveil the same truck it previewed during a presentation earlier in 2020. Shown briefly, it wore a highly futuristic design that gave it a sleeker look than the current-generation Silverado. Cadillac's presentation promises to be interesting, because the company hinted it might abandon gasoline entirely by 2025, several years earlier than expected, even though its dealers aren't all on board with the shift. Going electric-only in about four years would force the brand to conduct a massive overhaul of its range. As of writing, there is not a single electric Cadillac in showrooms, but the Lyriq will arrive in late 2022 as a 2023 model. It's difficult to tell what's in store for other brands, but there are several cars that General Motors could show during CES. Buick doesn't sell an electric car in the United States yet, for example. Alternatively, GMC is working on an SUV variant of the Hummer, and it has started developing an electric truck. Going back to Chevrolet, our crystal ball tells us we'll see more of the 2022 Bolt EUV during the next edition of the tech show, too.

2021 GMC Yukon starts at $51,955, just $100 more than outgoing model

The 2021 GMC Yukon and Yukon XL have prices, and they're bargains considering the upgrades the new model delivers. The base Yukon SLE starts at $51,995 after the $1,295 destination charge, a $100 premium over the current model. The extended wheelbase Yukon XL in base SLE trim starts at $54,695, the same price as the outgoing model. The price for all-wheel drive stands pat for trims that make it an option, at $3,000. Prices for the two-wheel drive Yukon and Yukon XL trim steps are below, with price differences compared to the 2020 models. Keep mind that the new AT4 trim comes standard with AWD, so the AT4 is in a sense closer in price to the SLT and further from the Denali than it appears here: Yukon SLE: $51,995 (+ $100) Yukon SLT: $59,095 (- $810) Yukon AT4: $66,095  Yukon Denali: $69,695 (+ $800) Yukon XL SLE: $54,695 (No change) Yukon XL SLT: $61,795 (No change) Yukon XL AT4: $68,795 Yukon XL Denali: $72,395 (+ $600) The drop in price on the Yukon SLT is in comparison to the 2020 Yukon SLT Standard Edition trim, not the lower-spec SLT trim. The new Yukon comes in at $1,700 more than the 2021 Chevrolet Tahoe, the same price difference in effect between the Yukon XL and Suburban. The standard Yukon is powered by a 5.3-liter V8 with 355 horsepower and 383 pound-feet of torque, the same specs as found in both the Tahoe and Suburban. The Yukon Denali trims, as with the High Country trims on the Chevy twins, outdo the 5.3-liter with a 6.2-liter V8 making 420 hp and 460 lb-ft. Both engines shift through a 10-speed automatic. Stuffing a Yukon XL Denali with options can take the MSRP beyond $80,000, thanks to available features like the panoramic sunroof, rear seat entertainment, air suspension, and Magnetic Ride Control Suspension.   We're still awaiting pricing for the coming 3.0-liter Duramax inline-six with 460 pound-feet of torque, which we expect closer to the on-sale date for the new full-sized SUVs.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Bronco, Yukon, Hummer and a CES recap | Autoblog Podcast #610

GMC's Denali offerings are going great guns

The Denali trim that GMC uses to denote its top-of-the-line vehicles was introduced back in 1999, partly as a way to challenge the recently introduced Lincoln Navigator. Fifteen years later, and with GMC the tenth-largest US automotive brand by itself Denali has become a sub-brand that keeps the cash registers ringing at the Renaissance Center HQ. While GMC increased sales by 9 percent in 2013, TheDetroitBureau.com reports that that Denali sales rose by 20 percent.
There are currently five Denali models in the GMC line, with the Denali trim available on all but its commercial vans. In 2010, when the now-discontinued Yukon XL Hybrid was also on sale, GMC sold 32,886 units of its top trim. Last year, that number had increased to 75,558, with almost no help from traditional marketing spends. Go to YouTube and search for "GMC Denali commercials" - the few actual commercial results are from years ago. GMC marketing director Roger McCormack tells TheDetroitBureau.com, "It's largely all been organic."
As sales have grown, so has the tide of money GMC rakes in from the additional luxury features on Denali models. The 2015 Chevrolet Tahoe starts at $44,600, yet its 2014 Yukon Denali doppelganger starts at $58,320, pricing that includes additional features like the larger 6.2-liter V8, nicer interior, head-up display and magnetic ride control suspension. The Yukon XL Denali starts at $60,965, but the article says the "average customer" likely to spend "up and above $70,000" to take one home. How does that happen? On a top-trim Tahoe LTZ, the top-tier wheel option is a set of 20-inch chrome wheels for $400; on the 'base' Yukon Denali you can swap for a set of 22-inch chrome alloys for $2,995. Add it up, and an analyst at AutoTrends Consulting said that kind of margin "epitomizes the concept of obscene profitability." We say when it comes to Denali, GMC appears to stand for "Grabbing More Cash."