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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

Even if GM does close all 5 of those plants, it'll still have too many

DETROIT — General Motors' monumental announcement on Monday that it will close three car assembly plants and two powertrain plants in North America and slash its workforce will only partially close the gap between capacity and demand for the automaker's sedans, according to a Reuters analysis of industry production and capacity data. Sales of traditional passenger cars in North America have been declining for the past six years and are still withering. After GM ends production next year at factories in Michigan, Ohio and Ontario, it will still have four U.S. passenger-car plants — all operating at less than 50 percent of rated capacity, according to figures supplied by LMC Automotive. In comparison, Detroit-based rivals Ford and Fiat Chrysler Automobiles will have one car plant each in North America after 2019. The Detroit Three are facing rapidly dwindling demand for traditional passenger cars from U.S. consumers, many of whom have shifted to crossovers and trucks. Passenger cars accounted for 48 percent of retail light-vehicle sales in the United States in 2014, according to market researchers at J.D. Power and Associates. This year, sedans will account for less than a third of light vehicle sales. That shift in turn has left most North American car plants operating far below their rated capacities, while many SUV and truck plants are running on overtime. The collapse in passenger-car demand is a challenge for nearly all automakers in the United States, including Japan's Toyota and Honda, which have the top-selling models in the compact and midsize car segments. Toyota executives said last month they are evaluating the company's U.S. model lineup. But Toyota also plans to build compact Corolla sedans at a new $1.6 billion factory it is building in Alabama with partner Mazda. The obstacles facing GM in its plans to close more auto factories became apparent on Tuesday as U.S. President Donald Trump threatened to block payment of government electric vehicle subsidies to GM. While it is not certain that Trump unilaterally has the power to do that, he made it clear he intends to use his office to pressure the company to keep open a small car plant in Ohio that GM says will stop building vehicles in March.

2016 GMC Terrain refresh revealed

Posting its best-ever sales year in 2014, the GMC Terrain is hauling in sales, conquest buyers, and profits for the brand. GMC wants that to continue with its refresh for the 2016 model year, which sees the underlying formula left untouched under a raft of cosmetic and trim changes. There will be four trim levels: SL, SLE (SLE-1 and SLE-2), SLT, and Denali. They all get a front fascia with a lot more character, sculpted with chrome-outlined, C-shaped ornamentation, and all but the base SL version feature chrome accents on the grille. Flanking that, the headlights get new LED DRL signatures and the hood gets a power dome. The Denali gets new 19-inch alloys, models below it get new 18-inch wheel designs, and the sheetmetal color palette expands with the addition of White Frost Tricoat and Crimson Red Tintcoat. Beyond a revised center console, a mix of cabin offerings spice up the various trims. Premium cloth is the go-to for the SL and SLE, "Saddle Up" leather is an option on the SLT as well as an eight-way passenger seat, and a two-tone, dual-material Light Titanium and Jet Black interior is possible inside the Denali. Assistance features migrate down, with Side Blind Zone Alert and Rear Cross Traffic Alert available on the Terrain SLE and SLT for the first time. Engine choices remain the 182-horsepower Ecotec 2.4-liter inline-four, and the 272-hp 3.6-liter V6. The press release below has more details, and we'll have more on it live from the show floor. GMC Introduces 2016 Terrain New appearance, features build on success in growing compact SUV segment NEW YORK, March 31, 2015 – Distinguished by a new, more contemporary front-end appearance, the 2016 GMC Terrain and Terrain Denali were introduced today, ahead of their public debut at the New York International Auto Show. The 2016 Terrain lineup features new front and rear fascias, new grille designs, a power dome hood, light-emitting diode (LED) daytime running lamps and additional updates. Side Blind Zone Alert and Rear Cross Traffic Alert are offered on SLE and SLT models for the first time. "Terrain is a popular choice in the growing compact SUV segment, introducing drivers to GMC's professional grade design and features," said Duncan Aldred, vice president of GMC Sales and Marketing.