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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

2019 GMC Sierra spied sporting just a thin wrapping

A new Chevy Silverado is on the way, and along with that comes it's fraternal twin, the GMC Sierra. We've seen spy shots before, but, like the Silverado we saw a few days ago, this is our best look yet. Nearly all of the loose-fitting camouflage has been removed, giving us a decent view of the bodywork. A brief look shows that the Sierra and Silverado will have significant styling differences for this generation. In the past, GMC trucks have been little more than rebadged Chevrolets. That's been changing in recent years, and the divide seems to be growing larger. The grille looks much larger than the Silverado's and there appears to be a small inlet right where the hood meets the front. From the side, we can see that the two trucks have different fenders and beds. The wheel wells on the GMC are squared off at the rear. Compare that to the round wells on the Chevy. Out back, the design is far more similar. Both trucks appear to have rear-facing exhaust outlets. The taillights, too, look to have close to the same shape. A big bulge in the center of the tailgate likely hides a large GMC badge. We still don't have a firm reveal date, but look for some further news this auto show season. Related Video:

2023 GMC Hummer paint choices are out of this world

The 2022 GMC Hummer EV Edition 1 came in one color: Interstellar White. Despite production issues potentially pushing Edition 1 builds into the 2023 model year, the Edition 1 will stick to being bathed in that single brilliant shade. GM Authority says it got access to the color palette on the way for the standard series Hummer EVs due next year that shows seven new galactic-themed choices on the way. Interstellar White carries on, joined by Void Black as the only no-cost colors. The others are: Afterburner Tintcoat, said to be an orange hue; Deep Aurora Metallic, said to be some kind of bronze; Meteorite Metallic, said to be a gray; Moonshot Green Matte, which we've seen on early shots of the Hummer EV SUV; Supernova Metallic, said to be dark blue; Tide Metallic, said to be a different shade of blue. GMA didn't get intel on pricing for the cost-extra colors; right now, the most expensive palette option for GMCs is White Frost Tintcoat for $1,095. However, the outlet believes Moonshot Green Metallic will be "extremely limited" and charge a super premium price. If that ends up being the case, it suggests GM has a thing about getting big green for special greens. Cadillac made Dark Emerald Frost a late option on the 2022 CT4-V and CT5-V Blackwings and charged $3,925 for the matte paint job. The brand ended production of Dark Emerald Frost in January, making the color doubly exclusive since it was offered for less than a year at the same time as customer demand far exceeded the number of Blackwings available. Anyone wanting Moonshot on their Hummer should get in line early.  The 2023 GMC Hummer EV will begin production later this year. Last month, GM raised prices for the coming model year by $6,250, and raised the destination fee to $1,995. For the moment, that makes the Hummer EV 2 start at $86,245, the EV 2X at $96,245, and the EV 3X at $106,245. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.