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A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.

The Hummer EV Edition 1 is sold out and it'll be years before other trims arrive

When the 2022 GMC Hummer EV was revealed, GMC noted that there would be lower trims available. The company has since provided a few more details on those lower trims, which is helpful to know now that the only trim on sale next year, the Edition 1, was sold out in a scant 10 minutes. However, it's going to be a long time before they're all available.  The entry-level GMC Hummer EV is the EV2. This is the model that will start at $79,995, and unlike the Edition 1, it gets just two motors, one for each end of the truck, each with electronically locking differentials. Output is down to 625 horsepower and a torque rating of 7,400 pound-feet. Note that this and all other reported torque numbers are after the torque multiplication by the single-speed transmissions, hence the extremely high numbers. The company hasn't given torque numbers at the motors, which would be more comparable to other electric cars. Range is also reduced to 250 miles, probably due to a smaller battery pack. Fast charging is also restricted to 400-volt charging, so it won't be as fast as the higher trim models. The removable roof panels, retractable rear window, MultiPro tailgate, Super Cruise and 35-inch tires are standard. This model only gets fixed steel suspension and two-wheel steering. The EV2 will be the last of the trim levels to go on sale, with a target of spring 2024. Yes, as in 3.5 years from now.  The next level is the EV2X, which will be available a year earlier in the spring of 2023. It gets the same powertrain as the EV2, but adds 800-volt fast charging and a 300-mile range. It also gets the adaptive air suspension and four-wheel steering, plus the associated party tricks of Crab Mode and Extract Mode. This model costs $89,995. The earliest Hummer EV that isn't an Edition 1 and therefore not yet sold out will be the EV3X, the entry-level three-motor model. It goes on sale in the fall of 2022 at a price of $99,995. It's not quite as potent as the Edition 1, though, with an output of 800 horsepower and 9,500 pound-feet of torque. It also lacks the "Watts to Freedom (WTF)" launch control feature. But it does get torque-vectoring with the dual rear motors, which can also lock their speeds to be equal like with the mechanical locking differential at the front. The EV3X's range is 300 miles like the EV2X.  As for the Edition 1, it started $112,595 before it was sold out. Customers are to expect them in fall 2021.

GM planning to put its fullsize pickups on a big diet, too

General Motors is just coming off a complete redesign of the Chevrolet Silverado and GMC Sierra for 2014, but in the US fullsize truck market, there is no rest for the weary. According to Reuters, plans are already unfurling for both trucks to drop pounds from their curb weight over the next few years, but this will unlikely be able to keep pace with the 700-pound diet targeted for the next-generation Ford F-150, a truck expected to debut late next year.
The biggest weight reduction for these trucks might not be available until the next full redesign, which will likely happen around 2019, but the article says that smaller updates could shave pounds in the meantime. Two examples given include an "aluminum-intensive" version of the Silverado that could shed 250 pounds and debut around the same time as the lighter-weight, aluminum-bodied 2015 Ford, and there is also talk of reducing weight for driveline components such as axles and driveshafts. These changes are all part of an attempt to meet strict new fuel economy standards coming in 2017, targets which will get even tougher in 2025.