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Detroit Three's lucrative pickup war intensifies as Ram makes big gains

DETROIT — The battle for profits from sales of large pickup trucks is intensifying among the Detroit Three automakers as sales of small cars in the United States shrivel. For decades Ford has had the single best-selling truck brand in its F-Series trucks. General Motors' Chevrolet brand was a solid No. 2, and Fiat Chrysler Automobiles' Ram was a distant third. Now, that hierarchy may be in flux. Sales figures for December and the fourth quarter released on Thursday show Ram tied with GM's Chevy for the No. 2 spot, as sales of the redesigned Ram pickup surged, fueled in part by demand for an optional 12-inch (30.48 cm) dashboard screen. Chevy not long ago held second place to Ford by a wide margin. GM executives said on Thursday they are bullish on their new GMC and Chevy trucks for 2019.Related: How the Detroit Three's pickups compare on paper 2019 Ram 1500 Laramie review 2019 Chevy Silverado 2.7L four-cylinder review 2019 Ford F-150 2.7L EcoBoost review "There's no doubt this segment (pickup trucks) is one of the epicenters of the auto wars," said Sandor Piszar, director of marketing for Chevrolet at GM. "It's been that way forever, and we wouldn't have it any other way." On Wall Street, investors give electric car leader Tesla a higher valuation than any of the Detroit automakers. But in the nation's heartland, big pickups remain far more popular and profitable than any electric car — and most other consumer vehicles of any kind. Large pickups generate at least $17,000 a vehicle in pretax profit for GM, the company has indicated in disclosures to investors. By contrast, many Detroit Three sedans are so unprofitable, their manufacturers have decided not to build them anymore. 'Hotly contested' Sustaining sales and pricing in the large-pickup segment will be critical in a year when most forecasters expect overall U.S. car and light truck sales to fall. Ford's U.S. sales chief, Mark LaNeve, on Thursday called the F Series "the backbone of our franchise" during a conference call, and added the "segment will continue to be strong, but hotly contested" in 2019. Automakers are banking on pickup truck sales to stay strong even if U.S. interest rates continue to rise. Rising interest rates translate into higher monthly car payments and are expected to deter some buyers in 2019. GM has said 27 percent of Chevrolet and GMC trucks — which can haul trailers by day and substitute for a luxury sedan by night — sell for more than $55,000.

NHTSA investigating nearly 750,000 GM models over non-deploying airbags

Nearly 750,000 vehicles built by Chevrolet, GMC, and Cadillac are the subject of a National Highway Traffic Safety Administration (NHTSA) investigation due to non-deploying driver-side airbags. While the investigation is ongoing, the agency believes the issue is likely due to rust particles that form on the inflator's connection terminal interface. The list of nameplates included in the investigation includes Chevrolet's Silverado, Tahoe, and Suburban, GMC's Sierra, Yukon, and Yukon XL, plus Cadillac's Escalade, Escalade ESV, CT4, CT5, and XT4. All of the potentially affected vehicles are 2020 or 2021 models, according to a bulletin published on the NHTSA's website. Investigators launched the probe in April 2021 after 15 consumers reported airbag-related issues, including nine who said an airbag malfunction light appeared in the instrument cluster. More alarmingly, the NHTSA is aware of six accidents that caused significant damage to the car's front end yet didn't trigger the driver's airbag. It adds that there are no fatalities linked to the issue, but there are six crashes and eight injuries reportedly blamed on it. No evidence suggests this problem is related to the millions of potentially deadly Takata inflators recalled over the past few years. General Motors is aware of the defect. It sent a technical service bulletin (TSB) to its dealers in March 2021 to address the aforementioned warning light. The note explains the issue is due to "rust particles in the connection terminal interface of the driver's airbag inflator." The company hasn't issued a safety recall yet, however. Whether it will partially depends on the NHTSA's findings. It's currently looking into the scope and the severity of the problem, and it wants to understand its implications on driver safety. Investigators will decide whether General Motors needs to recall the 749,312 cars that are part of the probe when they close their investigation. General Motors has already spent a significant amount of money replacing defective airbag-related parts in its cars. In November 2020, it was ordered by the American government to recall nearly 6 million pickup trucks and SUVs equipped with potentially dangerous Takata airbag inflators. It repeatedly argued that testing proved the inflators were safe, and it petitioned the agency four times starting in 2016 to avoid a recall, which cost an estimated $1.2 billion (about a third of its net income in 2020).

Chevy Tahoe-to-K5 Blazer conversion shop renders Jimmy option

Back in 2019 we told you about a truck that looked like a K5 Chevy Blazer, but was actually a modern late-model Tahoe underneath. It was the product of Arkansas shop Flat Out Autos, which reskinned modern GM full-size SUVs to look like their predecessors. Now, the same shop is planning to release a GMC version, converting Yukons to Jimmys. We were impressed by Flat Out's workmanship, beautifully blending the lines of the Blazer into those of the Tahoe. The result was a cohesive design, not just a panel swap. It clearly required a lot of work, which helped justify the $69,000 price tag, not including the cost of the donor Tahoe. FlatOut Autos GMC Blazer Tahoe reskin 01 View 11 Photos At least one new owner was so impressed that they recently purchased four identical Blazer conversions at once. The quadruplets were all finished in blue with a white roof and all based on brand-new 2020 Tahoes. Obviously, with such demand it was only natural for Flat Out to explore other options. On Facebook the company said it was working on a 1972 version with an eggcrate grille. Now, they've also released a rendering paying homage to the K5 GMC Jimmy. The Jimmy conversion uses the original's quad-headlight face, crosshair grille and GMC badging. Like the Blazer conversion, it adds chrome bumpers and milled door handles while adapting the original's 2-door design to the new truck's 4-door body. The rendering only shows the front three-quarter view, but presumably a new carbon fiber rear door would have to be created as the Blazer's says "Chevrolet" across the back. Flat Out says that all the modern conveniences found on the donor Tahoe will work on the conversion, including parking, blind spot and lane keeping sensors. If you have the coin, it's a great way to have retro style without giving up modern safety and performance. The new Blazer has been disappointing to many fans that had hoped for a Bronco-like SUV. Instead, GM gave us a crossover. The Flat Out conversions might be a good compromise, and expanding it to the GMC brand only makes sense. Obviously there's no requirement to use a GMC Yukon as the donor vehicle for the Jimmy, as it's functionally identical to a Tahoe, but wouldn't you want to keep it in the family? Related Video: