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GMC doesn't care if it's Mt. McKinley or Denali

GMC is getting a mountain of free publicity from President Obama's decision to rename the former Mt. McKinley back to Denali in Alaska. The truck-and-SUV brand is happy to see the moniker of its high-end trim in the news, but doesn't intend to change any marketing because of the switch. "It had no impact or change on our strategy," a GMC spokesperson told the Detroit Free Press. The brand doesn't expect sales to change, though the frequent use of the word Denali in the news in a positive light amounts to free, albeit temporary, advertising for the company. Denali is the word for the nation's tallest mountain in the Koyukon Athabascan language, and it means "the high one." In 1896 a prospector rechristened the peak Mt. McKinley to support presidential candidate William McKinley. He won the election, but was assassinated in 1901. The title stuck, and the site officially got the name when a national park was created there. Since then, there has been a push to return to the original moniker, and according to the Free Press, the park became Denali in 1980. Now, the peak has followed suit. GMC started using Denali to denote the top models on the 1999 Yukon. Today, it's available as an upmarket alternative on most of the brand's lineup. Related Video: News Source: The Detroit Free PressImage Credit: Copyright 2015 Jeremy Korzeniewski / AOL / GMC Marketing/Advertising Weird Car News GMC Truck SUV Luxury gmc yukon alaska denali gmc denali

GM extends production cuts, affects Cadillacs, Camaro and Acadia

General Motors is extending production cuts at some of its North America factories due to a chip shortage that has roiled the global automotive industry, the U.S. carmaker said on Thursday. The move's impact has been baked into GM's prior forecast that the shortage could shave up to $2 billion off this year's profit. GM's Lansing Grand River assembly in Michigan will extend its downtime through the week of April 26. The plant makes Chevrolet Camaros and Cadillac CT4 and CT5 sedans. It has been out of action since March 15. GM's Spring Hill assembly in Tennessee will shut down for two weeks starting the week of April 12. The plant makes the Cadillac XT5, XT6 and GMC Acadia. The company said it has not taken downtime or reduced shifts at any of its more profitable full-size truck or full-size SUV plants due to the shortage. The news was first reported by CNBC. Reporting by Ankit Ajmera in Bengaluru; Editing by Maju Samuel and Sriraj Kalluvila

Hummer EV SUV overland camper teased from GMC and EarthCruiser

At the end of March this year, GMC announced a collaboration with EarthCruiser. The automaker's Hummer team would work with the Oregon overlanding company's research and design division to develop an upfit for EVs, initially integrated into the Hummer EV pickup. For those not familiar with EarthCruiser, they’ve made wild overlanding vehicles like the Terranova, FX and EXP, pretty rad and pretty expensive stuff. The preview back then was a shadowy render that looked much like the silhouette of the Hummer SUV thanks to the living quarters slid into the pickup bed. The most apparent changes were solar panels integrated into the roof, and a cargo bay on the side of the slide-in. The duo's just put a much better tease on Instagram revealing the campfire-lit outline of what this version of an overland Hummer will look like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. EarthCruiser is known for its pop-up roofs. This looks like a choice execution here, with near 360-degree visibility and integrated LEDs. Also, dig what looks like a platform off the back of the rig. We're going to guess that's either a slide-out or the rear flap on the camper top locked into the raised position. The cargo boxes on the side look neat, we look forward to finding out how they work and what they store. We also wonder if they'll be optional and whether they extend beyond the wheel arches, making a really wide pickup truck even wider.  We're not sure it will be "every overlanderÂ’s dream," but we are sure some stargazers are going to have some very sweet dreams in it. Slated for debut this month, look for it at Overland Expo Mountain West in Colorado, the same place the GMC Canyon AT4X OverlandX made its public debut in 2021, and where in Arizona last year the GMC showed the Sierra's outdoor potential with an Ultimate Overland Vehicle built on the Sierra 1500 AT4X.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.